Blue bottle Coffee in China and Blue bottle Vision

Quality is the life of blue bottle coffee brand

In the coffee shop in the network era, the operation and competition of the store is more complex. How to make full use of the power of the network and deal with the relationship between virtual environment and physical management is a problem that coffee shops must solve in the network era. Blue bottle Coffee will create a unique e-commerce platform, provide rich network resources for the operation of stores, create a coffee culture of Blue bottle Coffee, and make the operation of stores easier.

The charm of the brand is endless, but the shaping of the brand is difficult, and it will not be long-term without brand awareness. The brand goal of Blue bottle Coffee is to build Blue bottle Coffee into a well-known brand of domestic professional coffee. Blue bottle Coffee will build the brand of Blue bottle Coffee from three aspects:

First, constantly improve the professional level of blue bottle coffee, making blue bottle coffee synonymous with professional coffee.

Second, to create a blue bottle coffee culture, making blue bottle coffee a good place for leisure life in the city.

Third, strengthen the publicity of brand public relations and improve the popularity of blue bottle coffee.

Blue bottle coffee will work with franchisees, down-to-earth, continuous innovation, from the quality, service, management, model and other aspects to shape the blue bottle coffee brand.

Chinese Blue bottle Coffee is a coffee chain project developed according to the characteristics of Chinese coffee consumption on the basis of absorbing the quintessence of European and American coffee culture. It is operated by "China Blue bottle Coffee joining headquarters". The name of "Blue bottle Coffee" is to express our respect for Viennese coffee culture, our pursuit of coffee quality, and our love for the coffee industry. At present, China Blue bottle Coffee has a number of coffee stores and coffee franchises, stores in South China, East China, Central China and Northwest China.

Every cup of fragrant blue bottle coffee needs to be made by selecting fresh coffee beans, choosing coffee equipment according to customers' preferences, and being made by baristas in a professional way. "BlueBottleCoffee" blue bottle coffee pays special attention to the freshness of coffee beans and has developed its own unique coffee bean standards. Blue bottle coffee uses Italian coffee machine, traditional siphon pot, Belgian pot, ice drop and other equipment to make coffee. Every barista of Blue bottle Coffee has been professionally trained and mastered the professional techniques of all kinds of coffee. Quality is the life of blue bottle coffee.

"BlueBottleCoffee" Blue bottle Coffee pursues relaxed and comfortable store style and abandons all luxurious and flashy decorative elements. The focus of blue bottle coffee is always on the production of coffee, and others are as simple and economical as possible. Birch, Kraft paper and turquoise constitute the main color of blue bottle coffee. Blue bottle coffee emphasizes texture, because texture will give people more natural feelings, closer to nature, and integrate into one.

"BlueBottleCoffee" Blue bottle Coffee advocates the coffee culture of Europe and America, which can bring people a higher quality of life. Blue bottle Coffee is keen to share and is willing to communicate more with coffee fans. Sitting on a wooden chair, surrounded by a small wooden round table, holding a cup of fragrant blue bottle coffee, talking and listening freely, this is the perfect artistic conception that blue bottle coffee pursues.