The opening of the Pu'er Coffee event in a hundred cities and thousands of restaurants

Yesterday, the Pu'er Coffee event and the first "Chinese Pu'er Coffee Cup" World siphon Competition opened ceremoniously in the National Agricultural Exhibition Hall.

"because of its unique physical geography and climatic conditions, the small seed coffee produced in Pu'er has the aura of heaven and earth, and has the characteristics of even fullness, bright luster, mellow aroma, slightly sour taste, and so on, so it is regarded as a product by the International Coffee Organization (ICO)." Li Liantao, member of the standing Committee of the Pu'er Municipal CPC Committee and director of the propaganda Department of the Pu'er Municipal Party Committee, said at the opening ceremony that at present, the coffee planting area in Pu'er City has reached 650000 mu, with an output of 36500 tons, accounting for 61.44% and 58.6% of the country's total, respectively, making it the main producing area and coffee distribution center with the largest planting area, the highest output and the best quality of small grain coffee in China.

On December 10, 2012, the China Fruit Circulation Association officially named Pu'er the "Coffee Capital of China". In January 2013, "Pu'er Coffee" was successfully registered as a certified trademark of China's National Geographic indication, establishing the leading position of coffee production in the country.

According to Zhao Liantao, this Pu'er coffee event and the first "Chinese Pu'er Coffee Cup" World siphon Pot Competition in China aims to promote the excellent quality and unique taste of Pu'er coffee, enhance the awareness of Pu'er coffee brands among domestic coffee consumers, increase the share of Pu'er coffee in the domestic terminal consumer market, and better promote Pu'er coffee to the whole country and integrate into the world.

Dong Yuguo, vice president of Nestl é Greater China, and Zhuang Songyi, founder of Beijing Yifeng carving time Coffee Co., Ltd., delivered speeches at the event. Shu Jianxin announced the opening of the "Pu'er Coffee event and the first 'Chinese Pu'er Coffee Cup' World siphon Pot Competition".

It is understood that the Pu'er Coffee and the first "Chinese Pu'er Coffee Cup" World siphon Pot Competition will be held nationwide from June to August, sponsored by the people's Government of Pu'er City. Pu'er Coffee Industry Development Office, Pu'er Municipal Government Liaison Office in Beijing, Pu'er Coffee Industry Federation, Beijing Taigu Bandung Coffee Co., Ltd., Zhukefu CBC Beijing Coffee training Institute, Chizi World Media and other units, Beijing Yifeng carving time Coffee Co., Ltd., Jazz Island International Catering Management (Beijing) Co., Ltd. and other well-known coffee chain organizations. The Pu'er coffee event will be held by co-organizers in more than 1000 coffee chains in more than 100 major first-and second-tier cities across the country, including Beijing, Shanghai, Chongqing, Guangzhou and Harbin.

Wang Duwei, member of the standing Committee of the Beijing Xicheng District CPC Committee and head of the propaganda Department of the Beijing Xicheng District Party Committee, Zhao Liantao, member of the standing Committee of the Pu'er Municipal Party Committee and head of the propaganda Department of the Pu'er Municipal Committee, Shu Jianxin, director of the gallery of the Chinese painting Academy and vice mayor of the Pu'er municipal government. as well as Nestl é (China) Co., Ltd., Starbucks Enterprise Management (China) Co., Ltd., Beijing Yifeng carving time Coffee Co., Ltd., and other enterprise officials attended the opening ceremony.

(responsible Editor:)