The development space of coffee consumption market expands at a rate of more than 30% every year.

1. The scale of coffee consumption market is expanding rapidly in China, with an annual growth rate of 15% at present. At present, there is only a market of 80 billion yuan, and the mature coffee consumption market is expected to reach a capacity of 300 million yuan to 400 million yuan. Therefore, China's coffee consumption market is expanding rapidly. according to the fact that various coffee industry giants have entered the Chinese market this year, other Chinese markets have been regulated, and a large number of Chinese state-owned capital and private capital have poured into the coffee industry, which can be expected to begin in 2014. The blowout development of China's coffee industry is coming.

2. The instant coffee market has great potential and 55% of China's coffee consumption market is instant coffee. According to the UK coffee market, 80% of coffee consumption is instant coffee, so the market potential of instant coffee in China is huge.

3. At present, the coffee market is dominated by foreign brands, and we need to continue to build domestic well-known brands. At present, the instant coffee market is dominated by foreign brands, there are no well-known domestic coffee brands, and consumers are eager for the emergence of domestic coffee brands, so there is a great market opportunity.

The format of coffee industry in the current market at present, in China's coffee industry, the more well-known coffee chain systems are Starbucks, Shangdao, Milo, Diou, both sides, Mingdian, Old Tree, New Island, Real Pot, BLENZ COFFEE, SPR COFFEE, COSTA COFFEE and so on, among which Starbucks with American style of Italian Coffee is the largest. Starbucks has set up shareholding or holding promotion and operation organizations in Beijing, Shanghai, Shenzhen, Guangzhou and other places. At present, more than 500 coffee shops have been opened in mainland China, and there are plans to develop more coffee shops. According to Starbucks analysis, Beijing and Shanghai alone have a market capacity of more than 2000 coffee shops.

In addition to Starbucks, most of the other coffee chain systems are "Japanese-style" or Taiwan province-based brands. This kind of "coffee shop" often operates all kinds of light meals, western food and grilled food in the name of "coffee". In terms of drinks, coffee, tea, drinks and other drinks are sold in the shop. These coffee operators also strive to have a clearer market positioning for their own brands and business models. At present, Starbucks, SPR COFFEE, COSTA COFFEE and other espresso have developed rapidly in China.

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