Starbucks' global net sales rose 11.9% year-on-year to $5.37 billion
According to Starbucks, one in six American adults received Starbucks gift vouchers during the Christmas holiday this year, up from 1x7 a year ago and 1max 8 two years ago. The number of Starbucks members grew by 23% in 2015, and the number of active members in the United States exceeded 11 million.
Analysts believe that the increase in passenger traffic during the boxing period, convenient APP payments, higher-priced drinks such as Flat White and the popularity of breakfast sandwiches are important reasons for Starbucks to hand in beautiful transcripts during the Christmas holiday.
However, Starbucks' overseas performance slowed this quarter. Sales growth in Europe slowed to 1% from 5% in the previous quarter. Kevin Johnson, the group's chief operating officer, said this was mainly due to a decline in the number of tourists to Europe after the terrorist attacks in Paris in November.
At the same time, in the Asian market, same-store sales fell short of expectations of 6.1 per cent year-on-year growth, just 5 per cent, due to the exchange rate of a stronger dollar.
Despite the slowdown in the Asian market, Starbucks remains committed to expanding the Chinese market. Starbucks plans to open 500 new stores in China each year in the next five years, bringing the total number of stores in China to 3400 by 2019
Starbucks' net profit fell 30% to $687.6 million. The decline in profits is mainly due to higher operating costs caused by the repurchase of ownership of Starbucks in Japan.
Starbucks lowered its profit forecast as growth in the Asian market slowed. Starbucks expects adjusted earnings per share of 38 cents to 29 cents in the second quarter of this fiscal year, down from the 40 cents analysts had generally expected.
Starbucks sales in the largest North American market rose 9% more than expected. Starbucks recorded a record $1.9 billion in the United States and Canada.
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