Young man, stop dreaming of opening a coffee shop! Three truths that the coffee shop manager didn't tell you.

Recently I read an article "realizing a dream of opening a coffee shop: the truth is that those romances should be left to the guests!" The main idea is to tell you, "Young man, don't open a coffee shop!" It's not as romantic as you think. "

In the past, because I used to run to a coffee shop, I thought of opening my own coffee shop and being able to make coffee for customers in my own shop. But after a "simple" calculation, the truth is: I am still. Just coffee will be fine.

The reason is very simple, because you do not know these three "coffee shop managers did not tell you the truth", come and have a look!

(take independent coffee shops as an example, the cost of joining a chain will be more expensive. )

Truth 1: the cost of opening a coffee shop allows you to "drink coffee every day for 57 consecutive years"!

"the upfront cost of opening a coffee shop is at least 2.5 million. "

Galdi Coffee owner, Xinyi District, shared her experience of opening a shop: "even if it is a loan, its own capital should account for at least 1 yuan 3 (more than 800000), and will live a life chased by debt from now on." "

"the most expensive thing is decoration, plus more than 2 million yuan of equipment. "

"this does not include a bean frying machine, which is 30 to 2 million yuan. If you don't fry it yourself, you will buy beans with others. "

"A bad coffee machine costs 100000, and a good one costs more than 400000. "

"Materials, staff salaries, store rents. Wait for the working capital, it's conservative to prepare 400000. "

If it is to join the chain coffee, just the franchise fee and royalty, the cost will double, about 20-4 million more.

From the perspective of "cash flow", the average amount of 2.5 million yuan for a cup of coffee is 120 yuan, and 2.5 million yuan can drink "20, 000 cups of coffee", which is equivalent to "going to the coffee shop for 57 consecutive years and ordering a cup of coffee every day."

If you like coffee very much, do you choose to be a customer every day for 57 consecutive years, or do you choose to open a coffee shop?

"2.5 million is not high. The upfront cost of my store was more than 5 million at the beginning. "the owner of another coffee shop in the mansion mentioned that in order to open a coffee shop that he and his customers like, he had to put more effort into the store.

If you think you still want to be a coffee shop owner, move on.

Truth 2: if a coffee shop wants to make money, it needs at least 200000 yuan of turnover per month to break even!

"the cost includes rent, personnel, water and electricity, miscellaneous expenses, and food materials. "

Raw materials account for about half of the turnover. "

Even for coffee shops with a smaller number of ping, it takes at least 150000 to break even.

"three months before opening the store, there will be a lot of regular customers, and there will also be a lot of fresh guests. "even if we rely on the introduction and support of friends, it is only for the first three months. "after three months, we will rely on our strength, and we will not be stable until we reach 1000 regular customers. "

As a matter of fact, if 1000 guests only come once a month and spend an average of 200 yuan each time, the turnover is just 200000 yuan a month. In this way, we haven't started to make money yet, just break even with profit and loss.

"from the support of the audience to 1000 people, that is where most people fail. "Young people want to open a light coffee shop and serve only a few customers every day. It's doomed to close down.

Truth 3: the "romance" of the coffee shop is the right left to the guests.

"A piece of advice to young people: if you really want to open a shop, you must find two coffee shops to work before opening a shop, and then both of them will be more than a year old. "the boss suggested earnestly.

Making coffee is only a small part of running a coffee shop. Let's take a look at the "long Day at the Coffee Shop" itinerary.

What does it take to be a coffee shop owner? The owner of Galdi Coffee shared his itinerary for the whole day: "the boss usually has to be the manager, after all, this is your own store." I usually take one day off every month. "with long working hours, unlimited smiles and enthusiasm, being a coffee shop manager is not an easy job.

"the store manager has to train his staff, make his own desserts, and take care of incoming and outgoing goods. Work about 8 hours a day during business hours, dessert outside business hours, about 4-5 hours a week. If there is a roaster to bake beans, it will take another 4-5 hours. In addition to greeting customers (if any), there is also a lot of communication-communication with manufacturers, employees, and crisis situations, as well as online marketing (such as FB maintenance), product thinking, positioning, electrician work, maintenance work, and cleaning work. "

After reading the above series, do you still want to open a coffee shop?

The truth is, coffee shop owners need not only coffee-making skills, but unlimited physical and mental strength.

Romance is always the right of the guests.

Quick conclusion:

1. Opening a coffee shop costs at least 2.5 million and allows you to drink coffee every day for 57 years in a row. Do you want to open a coffee shop, or do you just want coffee?

two。 If the coffee shop wants to operate steadily, the monthly turnover of 200000 yuan is not enough to break even the profit and loss. Only after working hard to reach 1000 regular customers will the business be stable.

3. The life of a coffee shop owner is not just making coffee leisurely. Romance is always the right of the guests.

Many young people want to open a coffee shop to start a business, but the reality is that starting a coffee shop is not easy, opening a coffee shop is not an escape from reality, but if you still want to open a coffee shop after reading this article, do it bravely!

"if you turn if you encounter difficulties, I am afraid you will accomplish nothing in the end. Never give up halfway in your career. After you decide on the direction, you have to find a way to accomplish it. "--Zhang Rongfa, President of Evergreen Group