Fuding white tea industry is flying against the wind.

The "forced" is colorful.

There are 381 enterprises with an annual output value of more than 2 billion. In 2012, when China's tea exports fell 6.08 per cent year on year and Fujian Province's tea exports dropped 18.6 per cent over the same period last year, the Fuding white tea industry bucked the trend and showed a strong rise of 77 per cent in foreign trade sales revenue over the same period last year, with white tea exports reaching 3000 tons in 2012. Some Fuding enterprises involved in the deep processing of white tea, such as green leaf tea, which produces white tea buccal tablets and hypolipidemic tablets, Yuda tea, which produces white tea beverages, and Yurong fragrant tea, which produces aminobutyric acid white tea. Have made remarkable achievements.

"in recent years, the export price of Fuding white tea has been rising steadily at an average annual rate of about 20%. The price of raw tea exported by our enterprises, taking the organic Baihao silver needle as an example, has risen from 350 yuan per kilogram a few years ago. it has risen to more than 500 yuan per kilogram, and like some deeply processed products, the export price can be doubled." Cai Liangsui, chairman of Yurongxiang Tea Co., Ltd., told reporters, "in an enterprise like ours, which has more than 70 employees, the sales output value in 2012 has reached tens of millions, and the overall sales have increased by 40% compared with 2011. It can be said to be a very typical illustration of the progress of Fuding white tea industry. Our cooperation with international well-known enterprises such as Starbucks, Amway and Estée Lauder has been accompanied by a substantial increase in the recognition and popularity of Chinese white tea in the entire international market, especially in the European market. This not only shows that Fuding white tea industry promotion experience has been successful, but also shows that the most fundamental health and ecological characteristics of Chinese tea are becoming more and more popular among global consumers. "

Chinese tea enterprises are experiencing a test of dancing with wolves, while Chinese tea is ushering in a "people-oriented" era. In this regard, Chen Xinghua, chairman of the standing Committee of the Fuding Municipal people's Congress and head of the leading group for the development of the Fuding white tea industry, who personally guided the upgrading of the Fuding white tea industry, said with deep feelings: "Tea or coffee are all beverages." it's a necessity in people's daily life. In the end, the significance of the combination of Chinese white tea and western products lies not in how much profit we get from the raw material business of supplying international giants, but in giving Chinese famous tea the opportunity to learn closely from the mainstream western consumption culture and industrial model, and to master Yi's skills, which provides the possibility for the Jedi counterattack of China's tea industry. The reason why Fuding White Tea, which does not win by color and aroma, can change the awkward position of Chinese tea products in the international market is to grasp the increasingly obvious characteristics of science and technology and ecology in the field of tea consumption. create value for yourself and consumers. Chinese famous tea has never been short of good products, what is lacking is an open mind and a consumer market-oriented mentality. In the final analysis, there is no market that cannot be pried, only people who are not taken seriously. "