CAFFE PASCUCCI reappeared at China franchise Exhibition with high-end coffee.

The 2017 China franchise Exhibition held at the Beijing National Convention Center from March 3 to 5 brought together nearly 300 participating brands, making it the largest franchise exhibition in the world. CAFFE PASCUCCI, a century-old Italian coffee brand, once again appeared at the China franchise Exhibition this year, bringing a model of high-quality Italian coffee to investors.

Big brands such as CAFFE PASCUCCI have entered the domestic market one after another

As a pure Italian coffee brand with more than 1500 stores around the world, CAFFE PASCUCCI has spread to 60 countries on five continents (except Antarctica). 2017 is the 134th year that the CAFFE PASCUCCI brand was founded, and it is also the third year that CAFFE PASCUCCI has entered China. High-quality coffee brands such as PASCUCCI have entered the Chinese market in recent years, which not only represents that the domestic coffee market has become increasingly mature and in line with the international market, but also indicates that the Chinese coffee market will usher in a vigorous development.

With the continuous spread of coffee culture in China, more and more domestic coffee lovers are no longer satisfied with the instant coffee represented by Nestl é and the fast food coffee experience represented by Starbucks. Coffee lovers who can judge the quality of a cup of coffee and are willing to pay for high-quality coffee will lead the domestic coffee market to prosperity under the leadership of international first-class coffee brands such as CAFFE PASCUCCI.

Italian ingenuity: CAFFE PASCUCCI insists on starting from the source

As an Italian coffee brand that has been passed down for three generations, CAFFE PASCUCCI uses the Italian attitude towards art to grow and roast coffee beans. CAFFE PASCUCCI's plantation has the most suitable climate for coffee growth and enjoys unique natural gifts. In order to ensure the unity of coffee quality in thousands of stores around the world, coffee beans from all over the world will be collected to the headquarters of CAFFE PASCUCCI in Italy. Coffee beans tested and screened by senior coffee testers will be roasted and packaged at headquarters according to the situation of the year, and then sent to all parts of the world.

Visual Feast: unique handmade Coffee

Flower drawing is a unique feature of espresso. CAFFE PASCUCCI combines the century-old Italian coffee with pure handmade flowers. Every cup of hand-made coffee produced by CAFFE PASCUCCI is pulled by the coffee master, so that drinking coffee is not only the enjoyment of taste, but also the enjoyment of art.

CAFFE PASCUCCI's ingenuity is much more than that. At this exhibition, coffee masters from CAFFE PASCUCCI showed visitors the production of handmade coffee-hand brewing, ice droplets, siphon, French pressure, mocha. Different brewing methods make CAFFE PASCUCCI's coffee show an amazing variety.

Witness the brilliance of CAFFE PASCUCCI in China with time

Since CAFFE PASCUCCI officially entered the Chinese market in 2014, it has successively opened stores in 16 cities and carried out brand authorization and agency cooperation business throughout the country. In the past three years, CAFFE PASCUCCI has been invited to participate in many international events in China, including the China International Culture and Art Fair, the China Cup of the World figure Skating Grand Prix, the EU Film Exhibition and so on. At the same time, CAFFE PASCUCCI, as a cooperative brand of the Italian Chamber of Commerce, has participated in many ceremonies and activities of the Chamber of Commerce, making unremitting efforts to spread the classic espresso culture in China.

A hundred years of history, the precipitation is far more than coffee itself, CAFFE PASCUCCI is for Chinese coffee lovers, to create a real world quality of good coffee. Believe in time, believe that the glory of quality and art will reappear in the new country.