White Valentine's Day alternative celebration challenges street hugs to deliver coffee.

▲ 17Life will launch a "White Valentine's Day street warm" hug coffee delivery campaign, as long as the scene completed a specified action such as a hug or kiss, you can get free Let's Caf é coffee for the whole family. (photo / courtesy of 17Life)

White Valentine's Day is just a few days away, and with the growing popularity of the festival, this white Valentine's Day craze has blown to Taiwan in recent years. 17Life will launch a "White Valentine's Day street warmth" hug and coffee delivery campaign on March 12. as long as you complete a specified action such as a hug or kiss, you can get free Let's Caf é coffee for the whole family.

Li Yiteng, general manager of 17Life, said that under the trend of virtual and real integration, physical channels have entered the virtual market on a large scale, and virtual channels have also expanded the battlefield to the physical field one after another. This time, combined with the two new functions of App gift boxes and online coffee cups, it is hoped that this event will allow consumers to actually experience the new exclusive features.

Li Yiteng points out that with the combination of online coffee cups and gift functions, not only consumers can send cups by themselves, but also meet the needs of mobile gifts such as small amounts or business. Since the launch of the service, it has successfully led to a 30% increase in performance. In the future, efforts will also be made to enhance the App function and expand the scope of mobile business services.

In order to celebrate White Valentine's Day, the 17Life White Valentine's Day street warm hug and coffee flash drive will be launched on March 12. the event is expected to give away 1, 000 cups of coffee. Consumers only need to finish hugging, kissing and taking photos on the street, they can get the coffee QR code, and after scanning it, they can exchange it at the family convenience store.

In addition to the street flash activities, members of the public will also be allowed to form teams to participate in the "17 Pure Coffee" fun competition, as long as the contestants work together to complete three levels, including picking up red beans with chopsticks, exchanging coffee with coupons, and drinking coffee on the spot. the fastest partner will get a department store gift certificate of 2,000 yuan.