Yunnan Province Coffee Industry Association statistics Kunming existing cafes have exceeded a thousand in the next 4 years or blowout

"Why don't we meet at Starbucks." Since Starbucks set the record for the craziest queuing in Kunming in 2011, cafes have sprung up in Kunming, and more and more coffee giants have set their sights on coffee terminal sales. there are also more and more entrepreneurs in the industry of opening coffee shops. I do not know when, the consumption of young people in Kunming has quietly shifted from Internet cafes to cafes.

Consumption concept

Look at the environment and then the price when you go to the coffee shop.

"for me, the cafe is the third place outside my home and company." As a perennial gold card member of Starbucks, Xiaotong, who works as a cartoon designer in Kunming, spends at least four days a week in coffee shops in major shopping malls except for one day of meetings. She really doesn't know what to do without a coffee shop. She has visited all the coffee shops within 2 kilometers of home-centered coffee shops.

At 08:30 in the morning, Xiaotong was waiting outside before Starbucks opened its door. There is no noise and smoke in the office, and it is easier to worry than at home. It is very efficient to wear headphones in a constant temperature environment all the year round. "and there are all kinds of people coming in and out here, talking about business, chatting, best friends, students, housewives, real estate speculation, stock speculation. You can hear all kinds of life and get all kinds of inspiration."

Every day after 4: 00 p. M., Ms. Chen will come to the Starbucks store at the carnival in the north city on time. She is a housewife whose children go to school nearby and come to the coffee shop to wait for their children to finish school. The child has a lot of homework, and she will take the child to finish his homework in the coffee shop and wait for her family to pick it up.

There are more and more mothers like Ms. Chen, who either wait for their children after school or take their children to do their homework in the cafe, which is very unaccustomed to Mr. Lu, who often asks people to talk about cooperation in the coffee shop. Now more and more people are mixed in cafes, the voice is beginning to be noisy, so that they are not used to it. "for us, the quality of coffee is good, which is the icing on the cake, but what is more important is the environment."

The reporter randomly interviewed more than 10 consumers in a coffee shop in the northern city, from middle school students in their teens to white-collar workers, from freelancers to housewives, in a variety of industries. For coffee shop consumption, almost the first reaction is to pay more attention to the environment, with little consideration of price.

Reporter's observation

Cafes are frequently seen on the streets of the business district buildings.

Diffuse Coffee, zoo coffee, Starbucks, Malone, Hougu, Aixin, McCoffee, Kopi Luwak. The cafes in Kunming market are booming from international chains to local boutiques, and even four or five cafes gather within 100 meters of some business circles, even on campus.

"Campus coffee chains are basically profitable now. There were only a few people when we started our business, but last year it grew to 32. Yunda, Agricultural University, Caijing University, etc., all have campus coffee shops, which are expected to open this year, not only to provide students with consumption, but also to accept part-time students. " Post-80s Yang Yu resigned from the bank to become a professional manager of campus coffee in a certain group, but now she has resigned and set up her own independent brand cafe in Jinding Science and Technology Park. She said that students accept coffee very quickly, coupled with the ability to provide students with part-time jobs and jobs, so there are concessions in the cost of rent and other costs, compared with the outside market, the cost of campus coffee is much lower. The American coffee outside costs more than 20 yuan per cup, the campus coffee shop costs only 10 yuan per cup, the price of the cappuccino listed outside is about 30 yuan, and the price of the campus coffee shop is 15 yuan per cup.

The significance of the campus coffee model greater than profit lies in training young consumers and promoting the development of the coffee market. Yang Yu said that at present, the amount of sunrise cups of campus coffee can reach 300 cups per day, which is second only to Starbucks in the Kunming market.

"not just a coffee shop, I want to be a professional coffee company. For example, we recently finished the sharing meeting of international rosy summer coffee, invited all the experts in the industry, but none of the enthusiasts. " When it comes to dreams and coffee, Yang Yu talks eloquently. In the three months after his resignation, Yang Yu went to Shanghai alone, soaked in coffee, visited hundreds of coffee shops in Shanghai, and summed up three types of coffee shops: one is small and beautiful coffee shops, which have their own characteristics and quality. and make the coffee into its own unique taste; second, the cafes of the old house concept, which are generally located in the old houses of Shanghai with stories and history, with exquisite galleries and exquisite coffee. Third, chain coffee, they are generally located in high-end office buildings, the density is very high, by contrast, Kunming has great potential and should be a good entrance.

So what is the layout of the cafe in Kunming? Usually, cafes such as Starbucks, Mellon and Maxwell are more located in office buildings and commercial centers, while independent cafes are mostly in Wenlin Street, Cuihu, neighborhoods and other streets.

Industry forecast

There is still great potential for the future development of Kunming coffee.

According to the statistics of Yunnan Coffee Industry Association, there are more than 1000 coffee shops in Kunming, with a rapid growth rate. However, compared with the number of coffee shops in Shanghai and Beijing, it is only equivalent to the number of one coffee shop in Kunming. As the provincial capital city of the main coffee producing areas in China, as well as a city for tourism development, Kunming coffee has great potential for future development.

This is a big wave of the industry, there are new coffee shops every month, and some have survived and closed down sadly. Yang Yu said, "from an optimistic point of view, coffee shops that can break even and those that lose money account for half and half, and the overall situation is better than in previous years."

Under normal circumstances, a small cafe is about 60 square meters, and the rent of Cuihu is about 200,300 yuan per square meter. A cafe usually produces 40 to 60 cups a day, with a daily income and expenditure of only 2000 yuan. As soon as the cost of labor, rent and raw materials is gone, we will lose money.

Yang Yu said that there are also friends who want to open a coffee shop, but many people are still in the stage of coffee lovers and have to quit at a loss soon after coming in. Coffee shops that really want to make a profit need to be positioned in addition to their love of coffee and their own expertise. For example, to do fast consumption, it is necessary to calculate the business model, calculate the cost and profit; to do high-quality goods, we need to do a good job of technical support. At present, there are not many shops in Kunming to make boutique professional coffee, and there is still some room for development.

"now the cafes on the market are aimed at 20-40-year-old people, 5-10 years later, this group has 200-300 million consumers, so the market is very large." Hu Lu, vice president of the Yunnan Coffee Industry Association, said that nowadays there are more and more cafes, on the one hand, the economic level has improved, people's living standards have improved, and on the other hand, coffee awareness is getting higher and higher. The most important aspect is that the coffee shop industry has passed the break-even point from 2012 to 2013 and has seen some profit points. Cafes are expected to break out further between 2017 and 2020, with at least 1 million cafes opened across the country.

For example, many large groups are laying out in the Chinese market and even the Southeast Asian market. CP Group laid out more than 3000 coffee corners in Thailand last year, and the future Chinese market is also a goal for all parties to compete. Now, both local coffee giants and foreign coffee chains are in layout, and Kunming is a city with a century-old coffee shop, which is bound to be a point for everyone to compete for layout.