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The intelligent distribution platform, too Firebird, has opened a cafe and wants to create a creative social space.

Published: 2026-02-06 Author: World Gafei

Last Updated: 2026/02/06, Beta Coffee BetaCafe Store, located in Beijing Fashion Design Square, is a comprehensive creative social space with intelligent hardware experience, coffee and gourmet book bar, salon activities and shared office space. Recently, the product innovation and intelligent distribution platform Torch Technology and the Internet coffee brand Beta Coffee BetaCafe have jointly announced that Beta Friends Beijing 751 Indium Cube Store

Beta Coffee BetaCafe Store, located in Beijing Fashion Design Square, is a comprehensive creative social space with intelligent hardware experience, coffee and gourmet book bar, salon activities and shared office space.

Recently, the product innovation and intelligent distribution platform TaiFirebird Technology and the Internet coffee brand "Beta Coffee BetaCafe" have jointly announced the opening of "Beta Friends Beijing 751 Indium Cube Store". The store, located in 751 Beijing Fashion Design Square, is a comprehensive creative social space with intelligent hardware experience, coffee and gourmet book bar, salon party and shared office space.

As early as during the trial operation, this museum of scientific and technological aesthetic innovation products gathered more than 500 high-quality scientific and technological creative products at home and abroad that were incubated and promoted by Taiflamingao.

So how is this shop different from other types of cafes? Customers can experience the well-known technological aesthetic innovation products such as drones, robots and VR in their "left brain scene", as well as roadshows, salons, conferences and other activities. The second floor "right brain scene" is a coffee place that facilitates communication among entrepreneurs, investors and other people in the industry.

From the thick cement chandelier on the roof, glass windows, display cabinets, the selection of original design furniture, to the choice of decorative plants and Internet books on bookshelves, all the products entered by Beta friend Beijing 751 indium cube store have gone through one of the "founding store managers". Taiflamingfounder Lei Haibo and his partners personally checked the gate.

The new indium cube retail format created by too Firebird, which belongs to the "left brain", has effectively improved the shortcomings of e-commerce purchase experience and weak traditional channel layout with the mode of "offline experience + online sales + brand incubation". It has become a more powerful channel for the promotion and sales of new technology products. Strategic partners such as Zan Science and Technology, Mijia, JD.com crowdfunding, scene Lab and other strategic partners have taken the lead in entering, adding more vitality to the rich and varied display and sales of goods.

It is understood that Beta Friends Beijing 751 Indium Cube Store is made up of Bai Raven, founder of Youzan Technology, Lei Haibo, founder of Vision China / Taifio, Quan Manwu, founder of CCiC Joint Cultural and Creative Center, and Hu Xiaofa, Secretary General of International experience Design Association and former NetEase Senior Product Manager, and served as the "founder store manager".

The cafe was once online JD.com crowdfunding. As of Feb. 21, the crowdfunding project of Bata Friends Beijing 751Indium Cube Store, which was launched in JD.com crowdfunding, received a total of 396000 yuan in support, nearly 400% more than the quota. Shop customers who participate in crowdfunding support will become store members named "Beta Friends", with the title of "Honorary Manager and Honorary sponsor".