"Internet +" promotes the iterative upgrading of entrepreneurial coffee in various fields.

Iterative upgrade of start-up coffee

In a start-up coffee shop in our city, entrepreneurs communicate and interact around project planning.

With the promotion of "Internet +" in many fields, it generally refers to the renewal of things themselves, and the "iterative upgrade" of replacing the old operation mode with new features has become a hot word. As the entrepreneurial soil is becoming more and more fertile, the development model of Xi'an entrepreneurial coffee, which was originally based on a single sale of coffee and created an entrepreneurial docking platform, has gradually developed into an entrepreneurial "ecosystem" with all-round integration of investment and project promotion. this means that the entrepreneurial coffee field in Xi'an is also undergoing a similar "iterative upgrade".

■ reporter Yang Yaoqing Wen / photo

As we all know, in today's entrepreneurial coffee shops, selling coffee is no longer the main business. Recently, the reporter visited a number of start-up coffee shops in our city and found that there was an endless stream of entrepreneurs, investors, entrepreneurial mentors and other groups in the hall from 10:30 to evening, talking about projects, talking about planning, and docking various entrepreneurial and innovative resources. At the same time, the integrated development model of "entrepreneur-investor-incubator" has also been adopted by more and more start-up coffee shops. Through regular and irregular thematic activities, attract more people with entrepreneurial intentions to go to the coffee shop-order a cup of coffee, get information here, carry out a full range of services such as capital docking.

"Chuangka 3.0" version

Coffee as the carrier leads into the big space of entrepreneurship.

"in the business of starting up coffee, you must have a sense of hugging. You can't fight alone. The most important thing is to gather resources, otherwise it will be no different from an ordinary coffee shop." Bai Liang, 32, is the head of the operation of a start-up coffee shop. judging from his appearance, he is handsome and neatly dressed, just like the average entrepreneur. In fact, he began to focus on coffee as early as 2006, worked in the coffee industry in 2012, and then was in charge of the operation of this start-up coffee shop at the beginning of this year. Bai Liang is also a "senior practitioner" in the coffee field.

"the coffee industry is now very competitive, shuffling from the end of the supply chain to the end of the supply chain." Bai Liang said that when he used to work in an ordinary coffee shop, he often met some entrepreneurs who used the coffee shop for communication and docking, and sometimes held some small lectures. It can be said that the coffee shop environment is very suitable for entrepreneurs to work. According to reports, the start-up coffee of "fighting alone" usually starts slowly, and the construction and operation investment of many coffee shops is about 600000 yuan, and the preheating period of one or two years is relatively long, and the profit points are difficult to be excavated.

"at present, the start-up coffee shop I am in charge of running is a part of Hongtai's innovation space. The infield plus outfield can hold a total of about 80 people, and many operating costs, such as venue fees, have been saved. the overall investment of about 400000 yuan can operate normally." Bai Liang said that start-up coffee shops do not have to worry about survival and development, but also have more energy to do a good job such as resource integration. "it's not the most important thing for entrepreneurs to sit here and not order coffee."

As an important support of this entrepreneurial coffee shop, Hongtai Dacheng Innovation Space gives it all-round support in terms of information, resources, investment and so on. "We generally divide the startup coffee shop into three 'versions'." Lu Bingyu, representative of Hongtai Dacheng Innovation Space Business, said that the "1.0 version" coffee shop only sells coffee, while the "2.0 version" is based on selling coffee, integrates the creator culture and highlights the exchange of resources. "in today's version 3.0, in addition to gathering the elements of entrepreneurship and innovation, we also need to build a platform for the integration of resources. for example, relying on the Shaanxi Youth Entrepreneur Association, thousands of mature and outstanding entrepreneurs in the province can provide experience and reference for entrepreneurs. In particular, start-up coffee shops have activities every day to provide entrepreneurs with a platform to show themselves."

Pay attention to incubation and cultivation

Gather the elements of entrepreneurship and carefully construct the "biosphere"

"Regional economic vitality is largely reflected in entrepreneurial activity, entrepreneurial coffee shop is to provide entrepreneurs with a low-cost platform in line with their characteristics." Yuan Jifang, director of operations of Tencent Zhongchuang Space (Xi'an) Guoyuan Chuangke, told reporters that as Tencent's only mass creative space in the northwest, 63 enterprises have settled in in just a few months since its establishment last year.

In the entrepreneurial coffee area of Tencent's mass creation space, the reporter saw many young people planning to start a business with project planning books to dock and communicate here. Respondents said that what entrepreneurs need most are teams, funds, resources, information, contacts, services and guidance. With the platform of entrepreneurial coffee, they can get these resources at a low cost.

"when you come here, we not only build a platform for you to dock with investors, but also we are investors." Yuan Jiefang told reporters that the area of more than 800 square meters has a large capacity and can achieve more docking and other activities. At the same time, Tencent's support for entrepreneurs is also very strong, a series of brand activities can be held through this carrier. Such as entrepreneurial open days to solve financing problems, sharing days and so on. "relying on the 'chemical reaction' generated by the interaction of Tencent's 30 mass innovation spaces across the country, entrepreneurs can find and receive more resources here."

In fact, with the help of entrepreneurial coffee platform, many entrepreneurs are stationed in the "incubator" with projects. Because once the project planning is approved by investors, entrepreneurs will have the opportunity to obtain at least one "station" at a very low cost to carry out their own dream realization actions.

"Don't underestimate these 'stations'. They look no different from the work areas in ordinary office buildings, but behind each 'station' means a complete set of entrepreneurial services such as finance, legal affairs, capital and so on." Lu Bingyu said that after the docking and interview, if the project is in line with the development direction and field of investors, they can enter the "station" in accordance with the resident process, and each "station" only needs to pay 200 yuan per month. Entrepreneurs can enjoy a complete set of services, including legal affairs, finance and taxation, human resources, and so on. "entrepreneurs just need to be at ease and concentrate on starting their own business, and we will take care of the rest."

Chuangcao ushered in new opportunities

Attach importance to misplaced development and speed up the integration of resources such as investment

During the visit, the reporter interviewed relevant managers and entrepreneurs and found that respondents generally believe that with the accumulation of personnel, capital, technology, etc., Xi'an 's entrepreneurial soil is becoming more and more fertile, and entrepreneurial coffee itself is also a new opportunity for entrepreneurship.

"Entrepreneurship Coffee 'iterative upgrade' into 'version 3.0', for us entrepreneurs, we can pay more attention to the project." Zhang Qian, general manager of Xi'an tumbler Enterprise Brand Marketing Planning Co., Ltd., said that her business has been running for six years, but it has not entered the industrial park before. Hongtai Dacheng created this platform with the support of various "bigwigs" behind the coffee. When they settled here in October last year, they directly faced many investors and received a lot of investment intentions. "at present, we have registered a new company here and try our best to do a good job in every link of the industrial chain."

"I come here every day for a cup of coffee and collide with entrepreneurs, investors and entrepreneurial mentors." Combined with her own feelings, Zhang Qian believes that in order to do a good job in starting up a coffee shop, we must take the content and products as the core. The so-called "products" here are not just coffee itself, but comprehensive services based on the grafting of resources with coffee as the carrier. Especially funds, information, and talents, in order to create an entrepreneurial innovation ecosystem.

In order to further promote "mass entrepreneurship and innovation", Xi'an has launched a number of incentive policies to promote the development of creator space, entrepreneurial coffee and so on. It is understood that at present, many districts, counties and development zones in our city are developing entrepreneurial coffee, especially as an important engine of "mass entrepreneurship and innovation" activities, Xi'an Zhongchuang demonstration district plans to create entrepreneurial coffee street.

In this regard, some practitioners in the field of start-up coffee and people in related fields remind that the project estimate of start-up coffee is very important, especially to combine the characteristics of their own resources and highlight the characteristics of development. For example, whether the region has outstanding trade resources or tourism resources, which is suitable for the development of science and technology service industry or other industries, as the investment operator of start-up coffee, we must comprehensively analyze the resource endowment and do a good job of misplaced development.

At the same time, the operation of start-up coffee needs to be subdivided according to the industry, not necessarily to pursue large-scale, but to focus on the integration of investment and other resources to provide incubation, acceleration and financing for the project. In terms of the business model of entrepreneurial coffee shops, respondents praised the chain operation model supported by investors, so as to facilitate the exchange and integration of good ideas, new technologies and excellent talents from different regions and different industries. in the ancient city of Xi'an, we use passion to collide with the spark of entrepreneurship and innovation, and further enhance the vitality of the city's economic and social development.