Introduction to the Development of Coffee Industry in China in recent years

1, the domestic coffee market development potential is huge

After joining WTO, China's economy develops rapidly, people's living standard improves continuously, coffee is accepted by more and more Chinese people. Coffee is no longer just a drink, it gradually and fashion, taste closely linked together, or friends talk, or business talks, or leisure, all in a cup of music filled with coffee.

(1)From the perspective of the overall domestic market

Statistics show that Finland, with a population of 5 million, consumes 1 million bags of coffee every year, while China, with a population of 1.3 billion, now consumes only 200,000 - 400,000 bags of coffee every year. From this comparison, it can be seen that China's coffee consumption market prospects are very broad. At the same time, China's potential coffee consumers are about 200 - 250 million people, which is comparable to the current market of the world's largest coffee consumer, the United States.

(2)From the point of view of growth rate

At present, Chinese coffee consumption is still small, but the growth momentum is very considerable, China's coffee consumption annual growth rate of 15%, while the world coffee consumption annual growth rate of only 2%. The same data show that since 1998, China's per capita coffee consumption is increasing at a rate of 30% year by year, and China is expected to become the world's most potential coffee consumer in the next few years.

(3)In terms of per capita consumption

According to relevant statistics, the average coffee consumption per person in developed countries in Europe and America is more than 500 cups per year, and some even exceed 1000 cups, such as Finland and Sweden. Neighboring Japanese consume 200 cups per year, while Koreans consume 140 cups per year. At present, the average Chinese coffee consumption is only 4 cups per year. Even in big cities such as Beijing, Shanghai and Guangzhou, the average consumption per person is only 20 cups per year. In contrast, China's coffee consumption market has huge room for development. With the rapid growth of China's economy, the continuous improvement of people's quality of life and the increasing diversification of drinks, there will be a huge potential coffee consumption market.

2. The advantages of franchise coffee shops are strong

According to information provided by the International Coffee Organization, in recent years, the development of coffee cultivation and consumption in China has attracted worldwide attention. Cafes have sprung up in Beijing, Shanghai, Guangzhou and other large and medium-sized cities. The charm of culture is the charm of the market. Now more and more people around the world choose coffee to accompany themselves to spend a lot of comfortable time, coffee enriches people's lives, and China's coffee culture is also growing stronger. In the face of the huge Chinese coffee market, coffee shop chain operation has become the strongest entrepreneurial channel in the world. Today chain operation is applied to business and given a new meaning. Coffee consumption to a large extent is a perceptual cultural level of consumption, cultural communication needs is the coffee shop created by the environment and culture to infect customers, and form a good interactive experience.

(1)Franchise risk is low, success rate is high

According to industry statistics, for coffee shops, the probability of success of individual independent opening is only 25%-55%, while joining a well-known brand chain system can be as high as 85%. Franchise brand stores undoubtedly have a high safety factor.

(2)Franchise low cost, high efficiency

For investors who simply have the desire and capital to open a coffee shop and know nothing about how to open a coffee shop, joining a branded coffee shop is a good choice. For example: Starbucks, Baiyi, LUCCA, etc., chain franchisees will provide one-stop services from site selection, evaluation, decoration, equipment, materials, personnel training, marketing publicity, systematic management, etc. It saves a lot of trouble for franchisees, and enhances confidence and efficiency. Italian Ministry of Commerce statistics in 2004: franchise chain operations completed by the commercial transactions have exceeded its retail market total of 2.5 times. In 2004, China's chain store revenue has exceeded 800 billion yuan.

In the 21st century, with the continuous improvement of people's living standards, coffee is being accepted by more and more people, and coffee culture fills every moment of life. Coffee is no longer just a drink, it is gradually associated with fashion, taste, personality, self, business, leisure, reflecting the high quality of modern life, we can foresee how attractive its future prospects are!