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Grand opening of Shangruichun Coffee flagship store in Qingdao

Published: 2026-02-27 Author: World Gafei

Last Updated: 2026/02/27, Shang Ruichun Coffee, the first independent coffee chain brand in China, opened its flagship store in Qingdao. Shang Ruichun Coffee, a coffee chain under Kai Tak Holdings Group, is the first independent coffee chain brand in China to adopt the consumer partner model. The brand was established on March 9, 2016 to create a Chinese independent coffee brand and let the world have a taste of China! Brand concept of

China's first independent coffee chain brand-Shangrui·Chun Coffee Qingdao flagship store grand opening

Shangrui·Chun Coffee is a direct-sale coffee chain company under Kai Tak Holding Group. It is the first independent coffee chain brand in China to adopt the consumer partner model. The brand was founded on March 9, 2016, with the theme of "creating an independent coffee brand belonging to China, so that the world can taste the taste of China!" The brand concept quickly opened more than 40 chain stores nationwide in just one year.

"On March 25,2017, the first Shangrui·Chun Coffee Direct Store in Shandong Province was grandly opened. The flagship store is located on the first floor of Jinshi Square, No.195 Hong Kong East Road, Laoshan District, Qingdao City, Qingdao CFD Financial Wealth Zone, adjacent to Shilaoren Beach Scenic Spot, with pleasant climate, beautiful environment and convenient transportation close to Metro Line 2."

On November 22, 2016, Tianjin Shangruichun Catering Management Co., Ltd. and Yunnan Aini Agriculture and Animal Husbandry (Group) Co., Ltd. formally entered into a strategic partnership to obtain the exclusive coffee planting area of Aini Coffee Manor. As the raw material supplier of Starbucks coffee, every coffee bean in Aini Manor has to be screened layer by layer and tasted by Jeremy Wakeford (Jeremy), a specially appointed international cup taster. Only after reaching Grade A standard can it enter the coffee raw material roasting process. This strategic cooperation with Aini Manor marks that Shangrui Chun Coffee will use the strictest standards to produce each of the highest quality raw materials and present the highest quality coffee.

Each cup of coffee produced by Shangrui·Chun is carefully prepared by professional baristas to ensure the best taste of each cup of coffee. Each meal is carefully cooked by experienced western chefs while ensuring the quality of raw materials, so as to achieve the perfect fusion of nutrition and delicacy.

The grand opening of Shangrui·Chun Coffee Qingdao flagship store makes Kai Tak Holding Group M1.0 all-channel aggregation marketing model get actual certification. Shangrui·Chun Coffee is changing the new business cooperation mode. In "Shangrui·Chun", consumer partners are both consumers and partners. Under the overall management and control, the Group will wholeheartedly provide perfect investment guarantee for "Shangrui·Chun" partners, and at the same time strive to create a leading platform in the industry, so that each partner can finally realize absolute wealth freedom!

professional management team

Unlike traditional joint venture projects, we advocate professional people to do professional things. The day-to-day operation and management of the stores will be carried out by the professional team of the Group Company. The core team of the Group plans and manages the long-term project operation plan and current operation in a unified way to ensure the stability of project operation and the long-term effectiveness of development plan. Avoid many disadvantages of multi-team operation.