Roasting + coffee, cross-border integration has become a new trend in the industry.

In recent years, some interesting changes are taking place in Chinese mainland's traditional retail cake stores. More and more people are buying freshly baked bread, dessert or custom cake with a cup of freshly brewed coffee, drink or ice cream. Many bakeries are equipped with coffee, beverage and ice cream machines, and some large bakeries offer in-store seats or open-air tables and chairs common in French streets and western shopping malls, and begin to offer the same take-out drinks as cafes, including coffee, smoothies, milkshakes, vitamin juice or vegetable juice, and prices are similar to those in coffee shops. According to media interviews, the owner of an independent bread and coffee shop in a first-tier city said: "most of the income earned from bread is used to pay labor fees and rent." Most of the profits come from drinks. Ice drinks sell well in summer and hot drinks in winter. " The income composition of this kind of bread coffee shop is completely different from that of the fast-growing coffee catering industry: in coffee shops, most of the income from coffee drinks is used to pay labor costs and rent, while the source of profit is food and other drinks; bread coffee shops, on the contrary, they use coffee to increase profits.

The "light food" and compound business model that appeared spontaneously or semi-spontaneously in Chinese mainland's traditional retail cake stores has increasingly become an obvious industry, new business type, and the cross-border integration of baking and related coffee, beverages, light foods and casual restaurants is becoming more and more obvious. More and more coffee, beverage, light food and other related enterprises have participated in the Bakery China industry platform. In 2015, Bakery China launched the "Coffee Exhibition area", with a scale of 5000 square meters, covering coffee powder beans, coffee powder, instant coffee, coffee utensils, coffee machines, roasters, coffee shops and other coffee-related industrial chain products, which has been widely concerned by many coffee-related enterprises and employees. In 2016, the "coffee exhibition area" further developed, adding "beverages, ice cream, pizza and other snack foods" and other related content. The "coffee, beverage and high-end food exhibition area" covers an area of more than 10000 square meters, an increase of 100 percent over the previous year. The influence and number of participating enterprises have increased significantly.