Can this new scene of "bike sharing" in the catering industry bring about a revolution in the business model?

Mobike, ofo. "Bicycle" has become the most popular new game of Internet sharing economy, which is actually based on scene reconstruction.

Wu Sheng, a famous self-media man, once concluded in the "scene Revolution" that "the scene has become one of the few opportunities for the transformation of traditional industries". The bicycle economy confirms this judgment.

Diners often become pioneers of the new economic model without knowing that the catering industry has long been doing things that combine the sharing economy with the scene revolution.

At present, those who master the game of "sharing + scene" and who can create more new games are likely to become vested interests in the new catering era.

1. is it difficult to innovate? Let the reconstruction scene bring new opportunities!

The catering industry is a traditional industry that pays great attention to the scene.

In the non-Internet era, it actively tries to build multiple consumption scenarios offline through traditional means, but because of the limited achievements due to the factors of the times, it has entered a period of rapid development of the Internet, and it has effectively opened up online and offline through network tools to efficiently create new consumption scenarios that were previously unimaginable.

Some new catering categories and business models are even reborn and born as a result of the scene, such as crayfish and takeout, the former from "poor" to "expensive" due to the demand of the scene, while the latter has become a new model of the Internet economy because of the demand of the scene.

This evolution logic is also applicable to the coffee industry in the catering circle. China's coffee industry in the past six months in the rise of a "bicycle economy" model, it is precisely because the transformation of the scene has become a new attraction in the industry.

It introduces the "intelligent mobile coffee car" that sprang up abroad into China to compete for coffee shop scenes represented by Starbucks and so on. It is different from dining out and takeout, which may appear in office buildings, shopping malls or various exhibitions, enriching the consumption scene of China's coffee market and providing a new demand for coffee purchase.

"Smart Mobile Coffee car" has become a hot coffee scene concept after the third space, theme cafes, and productivism (fine coffee such as cold coffee). (related reading: challenge the giant of the industry, can this "intelligent coffee car" open up the brains of the Chinese coffee market? )

It is difficult to create new things, but for the catering industry, "reconstructing the scene" often brings new opportunities.

2. What's the use of sharing? Join the chain to speed up the creation of money!

Chain franchise is a great "invention", and its core is "sharing economy", which achieves win-win results among multiple participants through the replicability of business models.

However, in the process of being applied by the catering industry, there has been a deviation mode of striving for quick success and quick benefits. as a result, the word "chain franchise" has become synonymous with negative effects in the cognitive level of some consumers and industries.

Many catering owners communicate with Neisenjun: there is no problem with the chain itself, but it is an effective means for the development and growth of the enterprise, and the problem is due to problems in management.

There are cars to use together, money to earn together, and material benefits to share. In short, the "sharing economy" is such a simple concept.

Take "sharing bicycles" as an example. "sharing" enlarges the concept of the industry and the "plate" of the industry. although it brings negative factors such as overload competition within the industry, these are all problems brought about by development, not problems hindering development.

With new areas and new markets, the industry and participants will have the opportunity to fight.

This principle is also applied to the catering industry, no matter the restaurant enterprises do their own chain enterprises, or catering entrepreneurs join the chain brands, are doing a positive thing, first on the road, and then how to do is more important.

Taking the aforementioned intelligent mobile coffee car brand Wheelys as an example, Neishenjun learned that they have recently made iterative upgrades to enrich the shared mode of play.

3. Can the "shared bike" in the catering industry run smoothly?

The start-up project, incubated in Silicon Valley, has launched a recruitment program for urban operators in China since October 2016. it now covers 11 cities in mainland China, with stores opened in 24 cities, with locations in Shanghai, Hangzhou, Xiamen and Qingdao. In addition, five or six companies in Taiwan have also been put into operation.

According to Bai Xiaofan, CEO of Wheelys China, the daily peak sales of a single car are more than 300 cups, with an average daily sales of more than 100 cups per car.

The so-called "city operator recruitment plan", with the shadow of chain joining, after more than half a year of model testing, Wheelys Coffee decided to thoroughly implement the joining model with Chinese characteristics, by improving the degree of standardization, give full play to technology, supply chain system support capabilities, so that people with cafe dreams participate in the sharing and win-win situation.

According to Wu Sheng's "scene revolution", "the transformation of traditional industries in the scene era is not only to create a simple Internet platform, nor to sell so-called extreme products, but to need a team with real Internet capabilities." to drive offline and online channels, connect with users, and generate product logic that matches the needs of the target population. "

Bai Xiaofan said, "our intelligent mobile coffee car has been upgraded to the fifth generation. Based on market positioning, coffee consumption habits and other factors, this year's development will focus on first-tier cities and key second-tier cities, with a layout target of 200." after six months of 'testing', now is the time to make a push. "

"scene + sharing", reconstruction equals innovation?!