Pu'er Coffee sings "the Story of time"

"I'm not exaggerating this coffee. It's the best coffee I've ever had in every country all over the world." At the Foreign Ministry's Yunnan global promotion meeting last month, this good drink approved by Foreign Minister Wang Yi is Yunnan coffee. This commendation makes the coffee people in Pu'er City, which ranks first in the province in terms of coffee planting area, output and output value, full of joy.

Their drums and calls for Pu'er coffee have been going on. In particular, the recently concluded "Chinese Pu'er Coffee Cup" World siphon Pot Competition in China, which has been held for five consecutive years, has witnessed the process of Pu'er coffee from obscurity to the whole country and even the world, scene by scene, the story of too many years.

The promise to the farmer is being fulfilled.

"Pu'er coffee is just growing up, but it is unknown to people who are raised in purdah." The growth of Pu'er coffee is not plain sailing.

Lu Han, director of Pu'er Tea and Coffee Industry Bureau and president of Pu'er Coffee Association, sighed with emotion: "We have faced unavoidable facts and worries: when foreign tourists come to Pu'er and take photos and cheer on the coffee garden full of fruit, there are still many people who do not know that Pu'er produces high-quality coffee. When coffee experts and buyers at home and abroad come here to surprise at the quality of coffee like discovering a new world, some consumers are still looking suspiciously at the new Pu'er coffee products on the market. When various authoritative experiments, analysis of data, and on-site comparative evaluation have proved that Pu'er coffee is not inferior to the world-famous boutique coffee, there is still very little Pu'er coffee among the coffee brands sought after by consumers at home and abroad. "

When Lu Han first took office in the Tea and Coffee Industry Bureau and conducted many grass-roots surveys, many farmers threw the same question to him: why can't we sell our coffee so well that we can't afford a good price?

"it's worth it. I believe the quality of Pu'er coffee is worthy of this sentence. So we made a promise to the farmer: 'you grow the coffee and we'll sell it for you.' " Lu Han said.

As a result, Pu'er City sounded the assembly number to promote Pu'er coffee to the whole country, and the day of willow and dark flowers finally came.

"We found the 'right husband' of Pu'er Coffee-- Yang Shun, general manager of Beijing Taigu Bandung Coffee Co., Ltd. Finally, we reached a consensus that the promotion of Pu'er coffee should start from the consumer terminal and carry out promotion activities in 1000 cafes in 100 cities in China at the same time, so that 10000 consumers can drink Pu'er coffee in cafes every day. and the name of the event is initially defined as'Pu'er coffee shared by ten thousand people in a hundred cities and thousands of restaurants'. "

In 2013, the "Pu'er Coffee and Chinese Pu'er Coffee Cup World siphon Pot Competition" slowly kicked off across the country. Activities were carried out in more than 100 major cities, including Beijing, Shanghai, Shenzhen, Guangzhou, Changsha, Harbin, Lhasa and Shenyang. The name of Pu'er coffee finally came out of boudoir and appeared on the water sign of the cafe.

"at that time, we counted 150000 people who participated in the experience activities, which was the highest promotion of coffee in China. After going through untold hardships, Pu'er Coffee has finally taken a big step towards the goal of 'widely known'. " Lu Han said.

The coffee man helped to make it today.

Yang Shun, who has been busy preparing, arranging and organizing activities, has become a flying man, and competitions all over the country are following up. As a native of Pu'er, he has been roasting and selling Pu'er coffee in domestic and foreign markets since the 1990s, and has now become the largest Pu'er coffee roaster in northern China. For him, coffee is not only a business, but also full of his deep feelings for his hometown.

Pu'er is located in the Tropic of Cancer. With good ecological environment and geographical and climatic conditions, Pu'er is the most ideal golden area for growing small-grain coffee in the world. Pu'er coffee is strong but not bitter, fragrant but not strong, rich in oil and sour, and is recognized as the 'best quality coffee' by international coffee organizations.Therefore, we should vigorously promote it throughout the country. " Yang Shun said: at present, the planting area of coffee in Pu'er City has reached 770000 mu, with an output of 55000 tons and a total output value of 2.04 billion yuan, making it the main producing area and coffee trade distribution center with the largest planting area, the highest yield and the best quality of small grain coffee in China. Nowadays, Pu'er coffee has gone abroad and has been exported to more than 30 countries and regions such as America, Europe and Asia. In 2015 alone, it earned 91.2 million yuan from exports.

In Yang Shun's view, such achievements are inseparable from the efforts of many coffee people. "I have participated in almost all the competitions and witnessed many moving characters and stories. The selfless dedication of the stationmaster and team of each division has made me unforgettable and unforgettable." Yang Shun said he can't forget the scene that happens on the last day of every game-many referees bring suitcases to the scene. "most of them came from other places to volunteer for reinforcements, so as soon as the award ceremony was over, they rushed to the airport and railway station to take care of their own business, and it was hard to see them at the party."

You Qiming, the founder of Taiwan's Lanshan Coffee and a senior coffee expert, comes to Pu'er from the other side of the Taiwan Strait every year. He has also set up a competition zone in Taipei since the third session, and one of his outstanding apprentices has been elected as the referee of many competitions on the mainland.

"every year, in addition to sending the best contestants to participate in the competition, Taiwan compatriots also promote Pu'er coffee in their own way. The activity of'Pu'er coffee into the community 'began in Taipei. now this activity has become one of the annual community cultural exchanges in the Zhongshan District of Taipei." Yang Shun said.

Quietly change your life and my life

Five years of events, such as stones falling into the lake, layers of ripples, quietly changed the lives of many people.

Wang Xinyue is known as "Xiao Wang in the coffee circle". "in 2008, I was one of the few freshmen at school who went to college with a coffee machine on their back." Influenced by his father who owns a coffee shop, Wang Xinyue entered the top three in Harbin in 2015. Standing at the World siphon Pot Competition, he got new experience. In 2016, he served as deputy leader of the Chinese delegation and organized contestants to represent China in the World siphon Pot Competition in Seoul, South Korea. "in the future, the Chinese siphon pot team must be the most powerful, because our Pu'er coffee cup world siphon pot competition has been sowing seeds for five years, and we are not far from a breakthrough."

Qingdao Yangshen was invited to work as a photographer in the local competition area and was able to form a bond with Pu'er Coffee. "this is my favorite character. I've been playing it for three years. Over the past three years, I have recorded many wonderful moments related to the Pu'er Coffee and siphon Pot Competition through the camera lens. In the eyes of ordinary people, these people and things may just be ordinary photos, but to me, they are all stories, and they are the most sincere and deeply moving records that coffee can bring to people's hearts. "

Among the contestants, there are not only coffee practitioners, but also many outsiders-stewardesses, teachers, students, and so on. What impressed him most was an eldest sister. "she was adept at making coffee while telling the affectionate story between her and her son. In her long-term communication with her after the game, she told me that although she didn't get a good result in that competition, it was the competition that made her full of positive energy, jumped up in the trough of life, and successfully started her new career at such an age." Yang Shen said.

Not only that, coffee has also come into the lives of students. As early as the first session, the second event was held in Heilongjiang University, and most of the contestants were international students. Their participation immediately made the competition have an international color. Nearly 1,000 students showed up on that day, so that later, the school set up a special coffee course, and many of the referees and coaches on duty became visiting lecturers of the school. "in the 5th competition this year, the top three in Harbin also included students from Heilongjiang University of Science and Technology, who said that the school was also planning to offer coffee courses, which is such good news." Yang Shun said with a smile.

"in the first three competitions, in order to let everyone know more about Pu'er coffee, the organizing committee of the competition stipulated that creative coffee must use Pu'er coffee. Now this rule has long been abolished, but in reality, everyone's creativity is inseparable from Pu'er coffee." Yang Shun said that another year he went to Qingdao and accidentally tasted a creative coffee in a cafe. The bartender blended Pu'er coffee with Pu'er tea and added brown sugar from Pu'er, which was very popular with consumers. That kind of coffee was named "Pu'er Love" by the shop owner, which is really appropriate, because the fragrance of this coffee really precipitates a strong and indelible deep friendship.