Interview with Albert, founder of Campus Coffee Brand Coffee Station
At the beginning of the lights, foreign students speaking different languages, fashionable or casual young people continue to enter this store filled with the strong aroma of coffee, authentic Italian coffee, exotic classic delicacies and comfortable leisure environment, are all the reasons why these young people choose here.
It is understood that this coffee brand, which is favored by the group of college students in Beijing, is called Ke Ke Station, a dynamic brand that focuses on the concept of academic coffee and western food. "here, not only can you taste coffee and eat western food to satisfy all kinds of reverie about delicious food, but at the same time, many young people with dreams can find a common topic here, let the thoughts of youth collide here, and stimulate the vitality of the deep heart!" A student who often pays attention to the caffeine station said so.
Its rapid development momentum has also attracted attention in the industry since the first Ke Ke was unveiled near Communication University Of China in 2011.
From the story of the founder of the station, Albert, we learned about the brand story of the station. In his early years, the founder of the station, Albert, studied hotel management in New Zealand. This country, which has no shortage of blue sky and green shade, brought him boundless enthusiasm and vitality, and after the initial freshness passed, he gradually entered a period of confusion.
Once, Albert, who had just finished an exam, accidentally walked into a cafe near the school, where the windows were clear, the music was soothing, the coffee in the shop was unique and charming, and the strange feeling of the confluence of various elements at this moment made him an avid coffee lover. Albert became a regular here, and he was deeply impressed by the country's coffee culture. In particular, the cafe around the University of New Zealand has an obvious salon nature, the cafe is not only a place to eat and relax, but also the most common social place in life.
With Albert graduating and returning home and working in a well-known hotel chain in China, after busy work, he often misses studying in New Zealand. After some planning, in 2011, with rich experience in chain management, the first "coffee station" was born next to Communication University Of China. The young and energetic Ke Station soon attracted a group of equally energetic students, and it became a venue for many student teams to burst out sparks of ideas, discuss ideas, and give birth to micro-film works.
Six years have passed, and group after group of customers have come and gone, and many graduates often go back to the Kitchen station to remember the past. At the same time, the coffee station quickened its pace and began to expand the site to prosperous commercial areas outside the periphery of colleges and universities, striving to provide a free space of relaxation, leisure and enjoyment for urban people struggling in high-pressure cities. at the same time, it lays the foundation for the future high-end development of the coffee station, and looks forward to pushing the brand to another peak of development.
The caffeine station is expanding at the rate of one store a year and will open another Shilihe store in 2016. This time, the station has entered the first-class business area of the mall and began to occupy a place in the mall.
A place where you can stop for a cup of coffee at any time. Do not expect your permanent linger, but can give you a good memory. So says Albert.
In the future, we hope that the caffeine station will develop better and better and bring us
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