Do you want to watch the fun or watch the door? The serious knowledge of the Shanghai Coffee Show is here.

As a grand event featuring "Tea and Coffee", the annual Hotelex Exhibition is a good opportunity for people in the industry to "pilgrimage" and "get inspiration".

Today is the last day, it doesn't matter if you don't go shopping, it's enough to take a look at the knowledge summarized by "Ka Men".

Although psychologically prepared, the Ka Men team, which had not visited the exhibition for a long time, was surprised by the scene. Let's first take a look at a group of pictures.

▲ strategy. It doesn't seem to be of any use. I was directly pushed forward.

▲ Coffee brocade

▲ uses siphon pot to make fruit tea

A small coffee cart the size of ▲

▲ all kinds of domineering coffee machines

▲ various good-looking coffee pots and coffee cups

▲ also has a machine for grinding matcha, and there are many bright spots.

Moon, Manner, iceberg theory. Cafes who can only sign in by cycling on the subway have finally gathered at the N6 venue.

▲ was surprised to see these figures.

The exhibition is very good-looking, and it's worth the trip for a round trip. It's a bit of a pity that no one in the Khamen team turned on the pedometer.

On the whole, most of the enterprises participating in this exhibition are still upstream suppliers of raw materials and equipment. In a word, there are a lot of raw materials and ingredients, and the container machines are excellent.

Back to the point, what have you found out about the pure foot work of the Khamen team all day?

The ecological chain of tea is rich, and there is a marked increase in the number of exhibitors.

This is the moments posted by an industry insiders after watching the exhibition.

In fact, it is difficult to describe this year's exhibition in terms of "coffee show".

At the scene today, the feeling of the Cajun team is that the number of tea-related booths is at least 50% compared with the coffee booth, and the former is even richer in the variety and creativity of excipients.

▲ different kinds of tea drinks, rich in products, various forms, can even feel a bit of secret competition

In the past two years, new tea has become a key word in the beverage industry, capital entry, model upgrading, and there is no lack of phenomenal brands. Now the supply side is rapidly following up, and the drive of the market is evident.

More subdivided categories and more integrated services

The supply of raw materials is not only specialized in coffee beans, tea, fruit, syrup and other aspects, but also extended to accessories.

There are many booths with large items of excipients as the main products, and there are even such cases: with the same category of ingredients that can be added to a cup of drink, the "pearls" and grains usually added to milk tea have their own manufacturing enterprises and are further subdivided upstream.

On the other hand, what can be seen is the integration of services. Several venues have turned around, and the thoughts of "system service providers" appear very frequently, including but not limited to product raw materials, product packaging design, product line establishment, brand planning and other services, emphasizing "one-stop solution".

▲ has countless service providers for the simplest packaging materials.

The raw material supplier is in front, and the product is better than R & D.

On the one hand, the quality of raw materials has become the focus of exhibitors, tea is particularly prominent, emphasizing the origin, production technology, flavor is also more figurative.

In the booth of "Tang Tea Industry", the Jiamen team saw the "flavor wheel" to explain the aroma performance of tea.

Tea products have started a fine transformation from the source. Under the background of the awakening of health consciousness and the upgrading of consumption, "productivism" is becoming a kind of competitiveness.

▲ "productivism" is becoming competitive.

At the same time, R & D strength has become a new test for raw material suppliers.

Only the output of products has become weak, through in-depth cooperation with customers in product research and development, to help establish the exclusive formula, is the key to this round of competition.

Keep up with the market, new types of equipment emerge in endlessly

In terms of equipment, it can be said to keep up with the hot spots in the market. A typical example is that several exhibitors have seen several equipment exhibitors just for making bubble water.

There is also a recent fire of nitrogen coffee, and at a booth, the Cajun team saw an integrated "curry machine" that looked like a retro beer barrel.

▲ corresponds to the hot coffee + beer and nitrogen gas is the machine.

And the equipment which can imitate the four ways of making coffee, such as drip filtration, normal pressure, hand brewing and siphon, can be used in tea beverage. According to introduction, water temperature, extraction time, cooling time, air pressure, stirring and other parameters can be controlled at the back end.

▲, can you see that this is a machine that can make tea?

The big brand increases the size, extends the path "each shows magical powers".

Shenbao has brought a number of product lines: tea, cereals, solid plants. It highlights the strength of intensive processing and complete categories.

Pacific Coffee launched urban agents to join and other cooperation methods, as well as young affiliated coffee brands to further infiltrate the market while looking for new consumption increments.

Siemens, a home appliance brand, is also involved in the competition for coffee scene consumption. With the concept of "my one-square-meter coffee shop", the fully automatic coffee machine series has created a coffee imagination space that can adapt to multiple scenes and go deep into the office and home.

▲ 's coffee scene based on the concept of "my one-square-meter coffee shop"