What do you think of the derivatives that you spent more than 1000 yuan in a coffee shop?

Ms. Wang went to Shanghai to play and spent more than 1,000 yuan in two coffee shops, but what she bought was not coffee, but dolls sold in coffee shops. "These dolls are really cute. Although a 30 cm tall doll costs more than 500 yuan, I still can't help but want to buy them." Ms. Wang said.

At present, many cafes in Hangzhou are also operating additional derivatives. At stay real cafe in lakeside yintai, designer buerliang's "mouse" series dolls are placed on the right side of the checkout counter. This cafe was co-founded by Mayday Ashin and designer Buerliang. Most of the customers were Mayday fans. Store staff introduced, doll price in 200 yuan or so, usually May before the concert there is a small sales peak, but because this doll is not a new product every year, fans will not buy again.

Zoo Cafe, located near the subway station on Jinjiang Road, is a cafe themed by animal culture and coffee culture. A huge giraffe-style cabinet is next to the window, with many "small animals" dolls placed on it. "The better doll sold in the store is a white sheep, priced at 118 yuan, and other smaller dolls cost about 45 yuan," the staff said."There are a lot of people buying coffee, but not many people buying dolls." Tao looked at the dolls on the display cabinet while waiting for coffee."If you see a series or style that you like very much, you will consider buying it," she said.

Not only do coffee shops sell derivatives, but even fast food restaurants such as McDonald's and KFC have launched a variety of series of dolls, some of which need to be purchased separately by customers, some of which are included in packages. In McDonald's (Hangzhou Hotel), Brown Bear and Keni Rabbit dolls are placed in the most prominent position. "Many customers will buy a set of six children to give to relatives or friends. The activity price is only 84 yuan, which is much better than the previous 150 yuan." Yesterday, a staff member was introducing customers to the store.

For this phenomenon, Zhejiang University of Technology attention economics professor Zhang Lei said: "Store sales derivatives is a normal, this is a good way to gather popularity." There are many factors affecting sales, and the relationship between derivatives and core products is also crucial. For example, if you have something to do with a star, something topical, consumers will buy it because they like the star. This is an irrational factor, an emotional impulse, and cyclical."

Business News (intern reporter Liu Qing) Ms. Wang went to Shanghai to play, spent a total of more than 1,000 yuan in two coffee shops, but she bought not coffee, but coffee shop sales doll. "These dolls are really cute. Although a 30 cm tall doll costs more than 500 yuan, I still can't help but want to buy them." Ms. Wang said.

At present, many cafes in Hangzhou are also operating additional derivatives. At stay real cafe in lakeside yintai, designer buerliang's "mouse" series dolls are placed on the right side of the checkout counter. This cafe was co-founded by Mayday Ashin and designer Buerliang. Most of the customers were Mayday fans. Store staff introduced, doll price in 200 yuan or so, usually May before the concert there is a small sales peak, but because this doll is not a new product every year, fans will not buy again.

Zoo Cafe, located near the subway station on Jinjiang Road, is a cafe themed by animal culture and coffee culture. A huge giraffe-style cabinet is next to the window, with many "small animals" dolls placed on it. "The better doll sold in the store is a white sheep, priced at 118 yuan, and other smaller dolls cost about 45 yuan," the staff said."There are a lot of people buying coffee, but not many people buying dolls." Tao looked at the dolls on the display cabinet while waiting for coffee."If you see a series or style that you like very much, you will consider buying it," she said.

Not only do coffee shops sell derivatives, but even fast food restaurants such as McDonald's and KFC have launched a variety of series of dolls, some of which need to be purchased separately by customers, some of which are included in packages. In McDonald's (Hangzhou Hotel), Brown Bear and Keni Rabbit dolls are placed in the most prominent position. "Many customers will buy a set of six children to give to relatives or friends. The activity price is only 84 yuan, which is much better than the previous 150 yuan." Yesterday, a staff member was introducing customers to the store.

For this phenomenon, Zhejiang University of Technology attention economics professor Zhang Lei said: "Store sales derivatives is a normal, this is a good way to gather popularity." There are many factors affecting sales, and the relationship between derivatives and core products is also crucial. For example, if you have something to do with a star, something topical, consumers will buy it because they like the star. This is an irrational factor, an emotional impulse, and cyclical."

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