How does a cup of coffee play Fashion week? "Big shot" KFC gives you the answer.

KFC, which has always advocated "being at home" and fashionable life, and four young and cutting-edge designers in Shanghai Fashion week in the autumn and winter of 2017 boldly played cross-border cooperation, and four wonderful shows were staged one after another. The styles of the four fashion shows are very different, but sharp fashionistas will capture a bright element-KFC freshly ground coffee, which is naturally integrated into the latest season's fashionable items.

Designers Rico Lee, Ren Xi, YIRANTIAN, Deepmoss, as the strong main force in this Fashion week, were selected by KFC, creativity and brains fly wantonly inside and outside the show, the iconic "KFC Red" is dazzling blooming, "Hi-tech, play wild, show personality, show art", each show has a focus, personality proposition is imminent.

As the closing show of the cross-border cooperation between designers of KFC and Shanghai Fashion week, designer Rico Lee's unique sensitivity to high-tech materials is amazing, and the concept of "beautiful technology" was brought into full play when Chinese women's volleyball team representatives Zhang Changning and Wei Qiuyue, the spokesmen of KFC, appeared on the catwalk.

Fashion, sports and technology are so amazingly integrated under the lead of KFC that they are not only the pride on the field, but also the most beautiful representatives of the Chinese women's volleyball team who appear on the show wearing KFC × Rico Lee crossover series clothing.

Ren Qian, the designer brand of 2017 Shanghai Fashion week, partnered with actor and new designer Fan Ye's brand OMG to work with KFC to interpret fashion with "wild", turning the image of KFC's "coffee red cup" and freshly ground coffee into fashionable avant-garde items.

Unique jewelry collocation and playful elements, combined with its unique creative perspective, KFC "Coffee" series to extract "wild" inspiration, let coffee fashion wild, omni-directional three-dimensional interpretation of the design concept of "simply be yourself". The iconic red color of KFC has been widely rendered, continuing the wildness that the designer wants to show.

The use of lifting tables and chairs in childhood inspired YIRANTIAN's 2017AW series, and "Growing in Silence" became the theme of this season. The texture of warm fur and flowing silk fabric are mixed together to depict the versatility of women from different angles.

The concept of "Walking Coffee" has become the second wave of "recommended Concerto" written by KFC and designer Guo Yitian for hipsters-drawing inspiration from coffee to explore the unusual fashion items of "coffee". The hand-held bag green bag is equipped with a cup holder design that can insert the coffee cup directly into it, and the details reflect the ideal dress state of women in the designer's mind.

Deepmoss as a creative cutting-edge designer, his brain combined with the yearning for the universe, so that artistic works for the KFC fashion show to add a lot of artistic sense.

Deepmoss is inspired by the universe, combined with fashion, launched transparent PVC as the main material, KFC freshly ground coffee beans as the prototype cos produced interstellar silver coffee beans, so that the two combine with each other.

This cross-border of KFC will be carried out to the end, and fully interact with young people. KFC uses one element to release young designers' attitudes towards youth, vitality, city and life, so that "a simple cup of good coffee" can break away from the traditional impression of "delicious food" and make more people feel that as long as they dare to innovate, everyone can become a big coffee at ease! (Zhang Dandan)