Li Jing Dai Jun, who became an investor, brought in a lot of people to stand on the platform for the project.

The 16-year-old "Super interview" was recently announced to be off the air, which had to bid farewell to the audience after the mainland's once-popular entertainment talk show left a brilliant viewing miracle. Speaking of the reason for the suspension has something to do with their transformation, Li Jing wrote on Weibo: "We seem to have had a long dream for the past 16 years, and it finally ended last night." It's so beautiful... That dream called youth. Wake up, I should go to chase the next dream. ". This next dream, the two old partners are already in progress, that is, the investment they are making now.

From the entertainment circle to the venture capital circle

Li Jing recalled her early experience of starting her own company. "I wrote PPT at McDonald's, but now I want others to meet what I call Bole, and then help me with other people's experiences of success and failure." From the host to the entrepreneur to the investor, Li Jing is a very daring person around them. Li Jing smiled and replied that she was curious, daring and interesting, which was her attitude towards life.

Li Jing launched the fund "Star Venture Capital" last year, attracting entertainment friends such as Na Ying, Liang Jing, Jiang Wenli, Dai Jun and experienced business stars Zhou Hang and Wang Jiang.

Coffee Box is the first project invested by Star Venture Capital. Before the establishment of "Star Venture Capital," Li Jing was already good friends with the "company commander" Wang Jiang, and everyone was no stranger to the "company commander." as an angel investor, CEO, the flight housekeeper, invested in the UC browser, Meituan and so on. Later, when the company commander became Coffee Box, Li Jing "encouraged" Dai Jun to become an angel investor. "this person can make you worry about food and clothing for the rest of your life." Li Jing introduced the company commander to Dai Jun. 30 seconds later, Dai Jun agreed and became an angel investor in Coffee Box.

To make lifestyle-changing coffee.

Li Jing said that because coffee is to be given away, there should be a box, another coffee is called Coffee Box, the name naturally appeared.

The company commander said he came up with the idea of Coffee Box three years ago when he was "squatting" at Starbucks. "I used to keep detailed records of everyone at Starbucks Cafe in Beijing for several afternoons in a row, and I can tell that 30% of them are takeout. "We want to be a coffee brand that we can produce and take away, and to be a closed loop of coffee. "that's how Coffee Box was born.

"ubiquitous, emotional" is the brand meaning emphasized by Coffee Box. When you want coffee, you can place an order through the Wechat official account with coffee, and the coffee can be delivered within 15-30 minutes. Colombian high-quality coffee beans and Australian milk, "turn the cup does not spill" delivery cup type, patented delivery bag, ensure that the coffee delivered to the users remains hot, taste and quality remain the same. You can also choose to send orders to relatives and friends. The company commander believes that coffee is not only a refreshing drink, it should be a way of life, or a carrier to connect people.

"70% of people want to send coffee with a message that he wants it to be a way to convey emotion. For example, this cup of coffee is very warm, or did you have a good day? Customers will have such a demand. "

Star endorsement can only be the icing on the cake.

Li Jing believes that star investment can not be "timely help", can only be "icing on the cake", if the company does not provide excellent services and products, the star effect will increase the disappointment of users. The first consumers of Coffee Box are the stars in the circle, with stars endorsing and products flashing with halo, there are also a lot of "troubles". The biggest feature of stars is picky. After tasting a lot of things, the mouth is very sharp. "these star grandmothers and star brothers actually have a lot to do. But the fault they found for Coffee Box is the greatest value. "

As an angel investor in Coffee Box, Dai Jun will get a cup of Coffee Box coffee wherever he goes. Li Jing revealed that when Na Ying was recording The Voice of China, she took the coffee and gave it to Jay Chou in order to help Coffee Box promote it. Support Coffee Box so much not only because it is a project invested by Li Jing and Dai Jun themselves, but also because it can complement their own business. Li Jing opened the first make-up coffee experience shop in Shanghai, which is "a shop where women can experience makeup and sit down for a cup of coffee." naturally, the experience store is not sales-oriented, while after the arrival of Coffee Box, it radiates to the surrounding consumers of coffee, which can sell about 200 cups a day, and the beauty shop will share with Coffee Box, thus reducing operating costs.

The coffee shop will be opened wherever the user is.

At present, Coffee Box has more than 30 production sites in Shanghai and can sell more than 10,000 cups a day. The concept of "three nots" with no storefront, no margin and no cash enables Coffee Box to quickly open a production site, and the investment in a production site is only more than one hundred thousand yuan. As for the location, Coffee Box will consider the user demand and cost structure to find the most user-intensive and relatively low-cost location. Where the user is, where the coffee shop is.

In addition to the investment from Star Venture Capital and Dai Jun, Coffee Box also has the most professional logistics investment organization in China, including Dabang Logistics and Zhong Ding Venture Capital, which loves fresh bees. This time Coffee Box launched crowdfunding in the geek acceleration program to open share subscriptions at a valuation of 202 million yuan in August 2015. If you love coffee and want to work with them to build a different Chinese coffee brand, please click to read the original text, register as a geek acceleration investor, and subscribe.

NOTICE: Coffee Box is open to share subscription at a valuation of RMB 202 million in August 2015. If you love coffee and want to work with them to build a different Chinese coffee brand, please click on the website of the geek acceleration program to register as an investor and subscribe.

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