Company Commander Wang Jiang: thinking about the present from the Future

The world often regards the future as an untouchable distance, but ignores the magnificent business opportunities that the future shows.

Entrepreneurs who ride the tide of business should not only have a high position, a wide field of vision, and the ideological realm of benefiting others, but also have the vision to predict and think about the future development trend of enterprises, industries and society. the thinking of soberly understanding, analyzing and judging the future trend and thinking about what strategy to take.

Wang Jiang, flight butler CEO and company commander, founder of Lian Coffee, is used to thinking about the world a few years later, and then going back to the present era to make a full layout for the future business form. He stood in the future and looked at the present, trying to find a bigger self in the commercial layout.

Seize the mobile wave, the flight butler grabs the starting position

Tsinghua University's motto of "continuous self-improvement and carrying things with virtue" leads the spiritual home of Tsinghua students and endows them with the most innovative spirit. Standing on the solid soil of China's economy and society, Tsinghua people are United and enterprising. Under the background of "mass innovation and mass entrepreneurship", Tsinghua venture capital circle has United half of China's entrepreneurs and investors.

During the celebration of the 105th anniversary of Tsinghua University on April 22,2016, the "Tsinghua Alumni 2016 Creative Entrepreneurship and Innovation Conference" was held at Tsinghua University. Sogou CEO Wang Xiaochuan, Hongtai Foundation founder Sheng Xitai, and Tsinghua Group CEO Ni Zhengdong respectively delivered keynote speeches as representatives of Tsinghua Entrepreneurship and Investment. Shi Zongkai, deputy secretary of the party committee of Tsinghua University, Tang Jie, secretary general of Tsinghua Alumni Association, and Wang Jiang, president of the Internet and New Media Association of Tsinghua Alumni Association, respectively delivered speeches at the conference.

In his speech, Wang Jiang, the founder of flight housekeeper CEO and Lian Coffee, said: "the mission of Tsinghua University Alumni TMT Association and Alumni Sanchuang Conference is to connect Tsinghua alumni, help Tsinghua students and even recent graduates to start their own businesses, provide guidance and financial assistance in terms of capital and experience, and connect outstanding talents from various industries to communicate and exchange together." Grow and succeed together more quickly. "

Company commander Wang Jiang is a big shot in the Tsinghua Department of China's entrepreneurial circle. He graduated from the Physics Department of Tsinghua University in 1999. In 2001, Wang Jiang founded Shanghai Magma Digital Technology Co., Ltd., and served as chairman and CEO. In 2005, Magma Digital was successfully acquired by Huayou Century, and Wang Jiang joined Huayou Century as Senior Vice President.

Wang Jiang's business philosophy is to think about the world in a few years' time, make predictions about people's way of life in the future, and do it now to prepare for the provision of services to people in a few years' time.

In 2009, Wang Jiang and Li Lijun, a senior at Tsinghua University, co-founded Flight Butler and served as CEO to provide users with mobile-side flight information query services. At that time, there was an extreme shortage of high-quality applications. Because of its excellent service, Flight Butler was displayed by Apple at the first launch of the iPhone China market as a recommended application. In January 2011, the flight butler received $5 million in round A financing from Sequoia Capital, and $15 million in round B financing from Matrix Partners and Greylock in December of the same year.

Flight butler founded in 2009 to provide users with flight information query service on mobile devices is very common today, but at that time, it is very advanced. Traditional PC-based online air ticket providers, such as Ctrip, did not start working on mobile until 2013, four years later, while the official mobile service of airlines lagged even further.

The flight butler came first because long before the establishment of the flight butler, Wang Jiang judged that people would rely more and more on mobile devices such as mobile phones for their personal affairs and gradually abandon personal computers. Since then, Wang Jiang has required himself to use his mobile phone to handle his work, and all his work habits have become mobile. For example, Wang Jiang stopped using tools like e-mail a few years ago. Facts have also proved that Wang Jiang's judgment on mobility is correct.

Based on this foresight, flight butler grabs the key starting position in the field of mobile business travel, and obtains comprehensive competitiveness and broad space for development in the era of mobile Internet.

Set up even Coffee Coffee Box to change the consumption scene of Coffee

When the company commander Wang Jiang was in the ascendant in 2012, he realized that the dividend of the mobile Internet would soon disappear. Just like the "second half of the mobile Internet" proposed by Wang Xing, founder of Meituan, it became unrealistic for users to increase by 100% a year. Wang Jiang believes that with the increasing difficulty of obtaining users, the mobile Internet platform needs to turn its attention to the deep ploughing of users and expand the business interests contributed by individual users.

Based on this foresight, in 2012, company commander Wang Jiang pioneered the concept of "scene e-commerce" and proposed that with the development of mobile Internet, around the three important latitudes of "time, place and interpersonal relationship", there will be opportunities between businesses and consumers to build a new consumption scene, and then develop a new form of e-commerce, that is, scene e-commerce. The first e-commerce experiment led by Wang Jiang is "Lian Coffee".

Cafes are the first choice for many people to meet business partners and life friends. Wang Jiang found that about 50% of people would choose to take their coffee away. The change of consumption behavior is actually the change of consumption scene. People have changed from consuming coffee in cafes to consuming coffee in conference rooms, studios or even at home. So Wang Jiang thinks that 50% of the take-away coffee means new market opportunities.

Based on his understanding of scene e-commerce, in 2012, company commander Wang Jiang created a coffee delivery consumer brand with coffee under the new scene of "Let Coffee surround people", providing coffee delivery services for Starbucks and other chain brands. attracted angel investment from host Dai Jun and round An investment from Zhong Ding Venture Capital and Star Venture Capital. At the same time, Wang Jiang began to promote flight housekeepers to explore new commercial ideas in the form of scene e-commerce.

Even Coffee Coffee Box reconstructs the consumption scene of coffee.

In 2015, Lian Coffee launched its own coffee brand Coffee Box, gradually replacing coffee purchasing agents of Starbucks and other chain brands, and turning to its own brands. At present, Lian Coffee Coffee Box has become the second largest coffee brand in China, with nearly 100 coffee workshops in Beijing, Shanghai, Guangzhou and Shenzhen, delivering tens of thousands of cups of coffee to the door every day.

Coffee takeout has changed not only in the place of consumption from the cafe to the office, but also in interpersonal relationships. In the past, a cup of coffee was just a cup of coffee, but with the development of the mobile Internet, even a cup of coffee can become a small online gift. People working in ITC can send a cup of coffee to their partners in Zhongguancun online and deliver it in more than 10 minutes, adding a more harmonious atmosphere to the video conference connected by the two.

On December 4, 2016, Wang Jiang attended the annual Economic Oscars "2016 leaders China Business Festival" sponsored by Southern Metropolis Daily. In the round table forum, Wang Jiang shared his understanding of building a new scenario e-commerce in the process of consumption upgrading: "in the field of consumption upgrading, what new dimensions should new brands and new e-commerce cut into?" The new dimension is interpersonal relationship. "

The "scene e-commerce" methodology, which has been successfully tested on even coffee, also affects the business logic of flight housekeepers. On December 6, 2016, Wang Jiang delivered a speech at the "WISE Unicorn Conference" co-hosted by 36 Krypton and Krypton Space, sharing his experience of operating both flight butler and Lian Coffee. In his speech, he pointed out that although the two companies seem to be unrelated, they are actually providing different services to the same group of users in the same way. The experience learned from the "flight butler" is tried on "Lian Coffee", while the "Lian Coffee" based on traditional business experience and operational data can, in turn, bring more latitude data and verification to the "flight butler". The two companies compare and improve, spiraling up.

In 2016, flight stewards completed round C financing, with 933 million yuan jointly contributed by Civil Aviation Equity Investment Fund, Civil Aviation Heyuan Investment Center, HNA Caesar, Dapeng Airlines, Ningbo Caesar and Matrix Partners China. In the same period, Lian Coffee announced the completion of the 50 million RMB B round financing led by Huatze Film and Television.

Cross the boundary between science and business to establish happiness and weight loss education

Wang Jiang, a company commander who has been commercially successful, is now interested in a wider range of areas. On December 8, 2016, Wang Jiang participated in a round-table dialogue entitled "unprofessional Challenge Orthodox Creative Action" of titanium media 2016 T-EDGE Conference. During the conversation, I shared the experience of creating "Happy weight loss Education" with my partner Li Lijun. Based on the conclusion of the latest life gene technology, the method of sugar control is used to help people lose weight happily without dieting, exercise or rebound.

After Wang Jiang and Li Lijun successfully lost weight with the method of controlling sugar as the core, they thought that this method should be allowed to affect more people, and immediately established the "Happy weight loss Education." Li Lijun served as the "cleric", while Wang Jiang had the new title of "chief missionary", hoping to give himself a sense of mission and responsibility in the form of "teaching." "Happiness weight loss Education" is a new cause jointly launched by Wang Jiang and Li Lijun. Behind this new career is Wang Jiang's more ambitious demands on himself, how to make himself and everyone live a better quality in the future when modern technology is expected to make people's effective life beyond 120 years old.

Li Lijun and Wang Jiang (right) advocate a happy diet without diet and exercise.

And in the way to achieve it, they will still rely on the power of business. Wang Jiang believes that most of the great companies of the past were founded by scientists and inventors. Edison founded GE, Werner founded Siemens, and Larry Page founded Google. Today, with the help of business, entrepreneurs are also likely to become scientists.

Whenever Wang Jiang talks about the vision of Happiness weight loss Education, he will talk about Tsinghua University's important creed "working healthily for the motherland for 50 years." at the same time, he believes that the Happy weight loss Church will enable him to "work healthily for the motherland for 80 years."

Stand in the future and think about the present, and at the same time think about how to be a bigger self.

Originating from the business philosophy of thinking about the present in the future, company commander Wang Jiang is again and again at the top of the tide of the times, gaining a number of honors and social fame. The "Top Ten influential people" who won the Mobile Circle Gold Award in 2010 and the leader of the Southern Metropolis Daily in 2016. The media and industry will also be labeled as "economic people", "Internet people" and "Tsinghua entrepreneurs".

But he himself does not attach importance to these. There is a line "Find yourself" in Ang Lee's movie "Billy Lynn's halftime War". And find something bigger than yourself. " Company commander Wang Jiang mentioned it more than once in a recent interview.

Like this line, what is often mentioned is another goal he has set for himself in the next seven years: to learn to play the cello and give a solo concert seven years later. Before that, he had never learned any musical instrument or even knew the score. But Wang Jiang believes that breaking through his time management and practicing it in the right way will certainly include a good cellist in his larger self in the future.

He wants to be a better and bigger person, which is about his personal aspirations, such as becoming a better entrepreneur, a better scientist, even an artist, and more importantly, this also includes his expectations for the future of "flight butler", "even coffee" and "happiness weight loss education". (author: Xue Lifeng)