What kind of coffee franchise restaurant can be opened to Qianjia store?

Coffee franchises are popping up everywhere today. Business, leisure, theme, high-tech, drink while eating, drink while buying... only unexpected, not found. At present, there are about 15000 coffee shops in Beijing, Guangzhou and Shenzhen. This imaginary slow business will become a turbulent red sea. Under such competition, where is the way out for coffee franchise brands with big chain dreams?

Maybe you've ever wondered,"My coffee tastes so good, but it can't beat the heavy roast Starbucks?"

"My family's flowers are so beautiful, but the ones in the circle of friends aren't as many as Starbucks takeout paper cups?" Because no one knows your goodness; not enough people know; not enough people know impressively. In such a competitive coffee market, if you don't create a new category for your store, no matter how good it is, it won't be popular with most people.

How can it be so easy to win a thousand stores? There is an old saying in China that whoever wins the hearts of the people wins the world. In this information age, products and services are produced and placed in front of consumers, but they do not necessarily win favor. Occupy the mind of consumers, can become the new competition in the market. On the surface, it seems to be a brand dispute, but behind it, there is another more important thing-innovation.

When a consumer says,"I'd like to go to the coffee shop for a cup of coffee," is he thinking only of a cup of coffee? What he wants is a place where the environment, service, entertainment and taste can meet his own needs. Consumer products can meet his own needs, and use brands to express his own choices. As the founder of a coffee franchise brand, as long as you can understand this, it will be much simpler to operate.

The reason why my site coffee can grow rapidly in a short time, he found the trend, understood the needs of the audience, so break out. It understands its audience's consumption habits and consumption needs, so it attracts a large number of young consumers with fashion and fun as its main elements. In order to better grasp this part of the consumer groups, my site coffee professional design team, successfully created a cartoon character called balls, and with balls as the protagonist launched a series of comic books, animated films, has produced a total of more than 430 issues of comic micro-magazine, and dozens of episodes of micro-animation. The comic content integrates humor, humor and nonsense. It is published on various mobile Internet platforms. It has been reprinted and disseminated by Sina, Sohu, Tianya, Maopu, Tencent and other cultural channels all the year round, rapidly accumulating tens of millions of fans, laying a foundation for the future development of the brand.

With the reform and opening up, coffee drinkers continue to rise, and more and more people drink coffee at home or in the office. The coffee market continues to expand, while consumers with higher and higher living standards are becoming more and more popular with better personalized customized experiences. They are paying more and more attention to experience attributes beyond product use attributes. MY ZONE Coffee Joining also meets the psychological demands of different consumers to varying degrees.

So what kind of coffee shop can open thousands of? We can't define it casually, but the coffee franchise brand that can be opened to thousands of families must have its own unique and non-replicable innovation policy, and always pay attention to market dynamics, think what consumers think and do what consumers expect. This is also my site coffee franchise brand has been doing, I believe it will not take long, this brand will cross a height, become the leading brand in the coffee industry.