The Japanese are surprised by the unique smell of convenience stores in Taiwan.
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Convenience stores in Taiwan are super convenient and inherit the Japanese style to a considerable extent, but in the eyes of the Japanese, the biggest difference between convenience stores in the two places is "smell." (central News Agency file photo)
(CNA website) convenience stores in Taiwan are super convenient and inherit Japanese business style to a considerable extent, but in the eyes of the Japanese, the biggest difference between convenience stores in the two places is "smell." Veteran media man Noshima just described that customers would be surprised if they smelled this smell in a convenience store in Japan, but he asked his friends in Taiwan, but they seriously said, "there is no smell at all!" It turned out that the source of the flavor that surprised Nishima was: tea eggs.
Noshima used to be a reporter for the Asahi Shimbun. He has been stationed in Taipei for many years and is quite familiar with Taiwan. He often publishes notes on the observation of Taiwan and Japanese culture, and publishes many Chinese monographs. In his latest book, what the Japanese are thinking about, he has a unique observation of convenience stores in Taiwan.
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Convenience stores originated in the United States, and in Japan they have developed into a unique mode of operation that makes life dependent on convenience stores. in addition to shopping, convenience stores also have daily services such as emergency convenience, photocopying, automatic teller machines, and payment. This mode of operation was spread to Taiwan, and Taiwan further carried forward, and then went back to influence Japan.
Noshima just said that in recent years, convenience stores in Taiwan have widely set up tables, chairs and coffee machines, so that guests can eat, drink coffee and kill time in the store. This model has in turn been exported to Japan, setting off fierce competition known as the "convenience store-coffee war."
Noshima just said that in recent years, convenience stores in Taiwan have widely set up tables, chairs and coffee machines, so that guests can eat, drink coffee and kill time in the store. This model has in turn been exported to Japan, setting off fierce competition known as the "convenience store-coffee war." (central News Agency file photo)
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However, what surprised Noshima the most, and the difference that convenience stores in Taiwan and Japan can feel most intuitively, is the smell when they walk into the store.
"in convenience stores in Taiwan, there is a product that Japanese convenience stores do not have-tea eggs. It is the source of the smell.
Noshima just wrote that the tea egg is very beautiful: "squeeze the shell of the boiled egg into cracks, and then slowly boil it thoroughly with oolong tea with star anise and salt." In this way, the oolong tea seeping through the cracks in the eggshell will leave a mysterious pattern on the white egg white, just like the pottery of a Chinese kiln. "
"the fragrance of star anise is the most appetizing. It is so special and strong that you can smell it as soon as you walk into a convenience store in Taiwan. Customers will be surprised to smell this smell in a convenience store in Japan. " He asked his friends in Taiwan, "Don't you care about the smell in convenience stores?" The other party replied seriously, "there is no smell in the convenience store at all." He could not help but feel dumb. Maybe his Taiwanese friends have been used to this taste since childhood, and they feel that it is as natural as air.
Noshima just said, "in Taiwan's convenience stores, there is a product that Japanese convenience stores do not have-tea eggs." It is the source of the smell. (central News Agency file photo)
Noshima once tried to make homemade tea eggs in Japan. After DIY, he learned that it is more troublesome to make tea eggs at home, but it is convenient and cheap to buy them in the store.
As for convenience stores in Japan, they also sell hot foods such as meat buns and sausages, so why is there no flavor? "there is no taste or smell in convenience stores in Japan, which is one of their selling points," Noshima said. The food must be sealed in containers, so the smell will not come out.
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