The fragrance of Taihang coffee, a taste of the new Nordic fashion

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-ECCO "One Step to Northern Europe" 2017 Spring and Summer Brand Tour·Shijiazhuang Station

(April 21, 2017, Shijiazhuang, Hebei Province) Taihang is towering and the mountains are strong. When April is warm, the beach is fertile with birds and flowers. ECCO, a shoe and leather goods brand from Denmark in Northern Europe, brings pure Nordic life into Shijiazhuang, Hebei Province, injecting new spring and summer fashion into this city of "ancient culture and culture as veins". At the exhibition tour site of Beiguo Xiantianxia Shopping Plaza in Shijiazhuang, ECCO devoted itself to creating "Danish Suitable Space", arranging and displaying five exhibition areas with the concept of living room, study room, cloakroom, tea break room and garden, restoring the desirable comfortable life with the original ecological beauty close to nature, allowing consumers to go out of their homes and enjoy the real Nordic fashion.

ECCO "Danish Space" invites you to enjoy the true Nordic style

ECCO has always adhered to the brand concept of "foot first" for more than half a century, following the operation mode of leather raw material production and R & D and manufacturing, ensuring the comfort and quality of each ECCO product. At the same time, the brand also strives to pass on the concept of natural and healthy life to more consumers, hoping to pursue a free Nordic life attitude together with everyone, enjoy life and taste life. ECCO "One Step to Northern Europe" 2017 Spring/Summer Brand Tour is an interactive experience tour form of brand new concept, integrating the epitome of Nordic life with original concept design, shortening the distance between consumers and brands, and conveying ECCO's Nordic life concept of "simplicity and comfort" through personal experience of brand stories and close feelings of different products.

One step to Northern Europe, in a comfortable living room, ECCO takes you to meet good shoes, meet beautiful

The theme of simplicity and nature lingers on the tour site. Sit in the living room, slowly choose a pair of good shoes, take you to meet each beautiful. The DIY area of the study allows you to fully experience the ECCO ingenuity family, derived from the leather charm of Denmark. In the cloakroom, you can choose different products to match, for you to create, belong to your beautiful moment. Come to the coffee break, please slow down, enjoy the moment, sip a cup of coffee, enjoy this leisure. The garden presents a fresh and natural atmosphere, inviting you to experience the "Danish Space". Every detail of the scene quietly tells the passion of ECCO, an ingenious family, for shoemaking and for life. Elegant and simple tea break, mellow and charming coffee, low-key and exquisite men's shoes on display, people can't help but want to relax their body and mind, embrace the fragrance and warmth in the afternoon sun, taste the inheritance story of the ingenious family, and enjoy their own comfortable life.

Savor coffee, slow down, and enjoy a warm afternoon

It can be said that ECCO outlines the brand's high-quality pursuit of returning to the true life with the simple and natural design style of Northern Europe, and also brings this unique style of "Danish suitable space" into Shijiazhuang, a city far away for one hundred years, inviting consumers to slow down, listen to the stories belonging to ECCO together, look for happy details in life, and taste the new Nordic fashion in leisure spring.

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About ECCO:

ECCO, a Nordic Danish footwear and leather goods brand. Its success stems from classic Nordic design, high-quality leather, innovative technical level and the design concept of "shoes must follow the feet", striving to combine comfort and style perfectly.

ECCO is one of the few footwear companies in the world that has achieved a fully vertically integrated model of resources-a top-down operating model-where every step from the production of leather raw materials to design and development and product manufacturing is directly supervised by ECCO. ECCO is also one of the world's leading producers of premium leather, not only for ECCO footwear and leather goods, but also for luxury brands.

ECCO is moving steadily towards its goal of creating better footwear. In 2017, ECCO had more than 14,000 points of sale in more than 87 countries worldwide and more than 1000 points of sale in China. Founded in 1963, ECCO employs more than 19,000 people worldwide.

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