Starbucks 'Future Challenger_Can Intelligent Coffee Machines Reverse Cafes?

With regard to coffee, it may have been quite far away from the Chinese some years ago, but looking at today's Chinese mainland, coffee has become a habit and culture. With the increasingly rich customer base and market, all kinds of coffee shops have sprung up in the past few years, but now the market seems to have changed again, the future challenger of traditional coffee shops has quietly appeared, and intelligent coffee vending machines are emerging as a new force. straight to the traditional coffee market.

The scene debate remains the same, and consumers are becoming more and more receptive to the coffee machine.

In fact, the debate about the priority of self-service coffee consumption has never stopped. Although traditional coffee such as Starbucks is still in the dominant position of coffee consumption at the moment, picky consumers have given the answer. In front of all kinds of personalized coffee products (such as current grinding) provided by intelligent self-service coffee machines, consumers have shown extraordinary tolerance, and "high quality, high efficiency, economy and convenience" has become a new understanding of consumers. Although there is still a certain gap in the frequency of consumers consuming self-service coffee compared with traditional coffee shops, the relevant data show that such changes are becoming more and more gratifying. In mid-February 2017, the self-service industry branch of China Department Store Business Association, an official industry organization in the field of self-service selling, officially included the data of commercial self-service coffee machines in industry statistics, indicating that the door of a new market is slowly opening.

The reconstruction of retail relations and the separation of traditional formats have promoted the development of the self-service coffee market.

The background of the development of the self-service coffee market is the relationship reconstruction of the retail industry. under the new zero supply relationship, the asset-heavy and experience-heavy model of traditional coffee shops is slightly weak under the pressure of consumption upgrading and cost structure. and the ever-changing consumers' pursuit of product quality and personalization further accelerated the sinking of the coffee market, when the first intelligent coffee machine with both quality and personalization landed. Is doomed to the beginning of the revolution in the coffee market. "quality, efficient, economical and convenient" coffee is gradually moving towards consumers.

Comparing the data of traditional food and beverage vending machines, there is a bright future in the market of intelligent coffee machines.

Dianping data show that there are nearly 5800 cafes in Shanghai in 2016. There are 2556 cafes in Guangzhou. Comparing the number of vending machines between the two places in the same period, there are nearly 20,000 vending machines in Shanghai alone, while the deployment of traditional food and beverage vending machines is more restrictive than coffee machines, so we can draw a basic conclusion. The current market capacity of intelligent coffee machines in Shanghai is conservatively estimated to be greater than or equal to 20,000. Transportation hubs, schools, business buildings, hotels, all kinds of retail bodies and so on can be called deployment sites.

The market is witnessing a miracle, and high-tech coffee machines will become a trend.

There is not only coffee hidden behind "Internet + Coffee", but also a "big article" in the application output under the deployment scenario.

The intelligent coffee machine itself is nothing special, but when the coffee machine is equipped with real applications according to the actual deployment scenario, "Internet + Coffee" is equivalent to "big article". At present, the domestic automatic coffee machine, Fonda Air Water current Grinding Coffee Machine can be called unique, not only with high-tech escort, directly turning water molecules in the air into water sources, but also ensuring the taste of coffee and the choice of various tastes. intelligent background management is leading the trend. It is believed that the application of big data and the distribution of commercial content under the future subdivided scene may become a kind of future value, and the role of Funengda air water coffee machine will also open a new chapter in the development of vending machines.