Suntory launched an espresso specially paired with cereal
For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)
To match the Carreby cereal Furugura, Suntory will launch a maple syrup-flavored espresso, which is said to be able to make a coffee shop-like breakfast at home.
We have mentioned that the 20-year-old Carreby cereal Furugura has not been popular in the Japanese market until recent years. Calabi, who took advantage of the victory, put forward the idea of "the third kind of breakfast", hoping that eating cereal for breakfast would become the third form of breakfast after rice and bread. Furugura, which can be used with milk, yogurt, salad and tofu, is very popular with Japanese female consumers.
Suntory BOSS LATTE BASE, the other party to the partnership, is an espresso that pours milk into a 490ml bottle of LATTE BASE that can make about 10 cups of lattes. Suntory BOSS coffee has always been mainly consumed by men in Japan, but LATTE BASE, launched in 2016, has been unexpectedly popular with female consumers.
Suntory found that about 70 per cent of LATTE BASE buyers were women, and nearly 60 per cent of them drank during breakfast. Due to the proximity of the consumer group, Suntory LATTE BASE and Carreby Furugura decided to work together to develop the breakfast market.
The collocation method of Furugura and LATTE BASE is very simple, first put Furugura in the cup, then pour a certain amount of milk, and finally sprinkle with LATTE BASE according to your own needs. "We pursue the best taste, and it tastes better with Furugura." Suntory executive staff Yanai Yanai said that Suntory has specially developed maple syrup-flavored espresso that can increase the flavor of Furugura.
In order to promote the cooperative products, the two companies decided to set up joint stores in more than 5000 retail stores across Japan. They will also appear as flash mobs on the menus of three WIRED CAFE stores in Tokyo, both of which use products from both Buffett and lattes.
Earlier, Suntory launched a transparent lemon black tea for male office workers, and it is not difficult to see that this new product is mainly aimed at female consumers. Both companies believe that Furugura and LATTE BASE are both time-and labor-saving products, and they hope to help female office workers make a delicious breakfast without spending much time in the morning.
As the maple syrup flavor LATTE BASE has not been officially listed, only the relevant Japanese media participated in the trial. However, the comment came as a bit of a surprise. A reporter from Mynavi said: "the original target consumer is women, but I think it is worth recommending to men."
The picture is from YouTube.
- Prev
What the heck do you put butter in your coffee? Silicon Valley startups receive $19 million in financing with this idea
Professional baristas follow Coffee Workshop (Wechat official account cafe_style) Dave Asprey, who is known for encouraging Silicon Valley executives to add butter to his specialty coffee, recently raised another $19 million. Asprey and his lifestyle company Bulletproof 360 claim to remove fungal mycin from coffee, which is a kind of mold. Eat it.
- Next
Starbucks' first Office store in Yunnan is everywhere under the scene of Junfa Center.
Professional barista communication, please follow the coffee workshop (Wechat official account cafe_style) a cup of coffee, a laptop, a busy figure. This is a common scene for business people in cafes. In Kunming, such scenes are most likely to appear in Starbucks. In addition to the commercial nature of the brand itself, the upsurge of Kunming office economy also makes Office coffee
Related
- How does coffee break out of rich layers? Which is better, washed coffee beans or sun-dried coffee beans?
- What are the five ways to drink American coffee? What is the difference between American coffee and Long Black? How to make quicksand ice American style? How to pull flowers in American coffee? Can I take milk in American coffee?
- What's so good about Blue Mountain, which ranks first in the world's top coffee beans? What grade does Blue Mountain Coffee belong to? What are the characteristics and taste of Blue Mountain Coffee?
- How to draw flowers in American coffee? Can American coffee draw flowers? What is the principle of latte flowers? How to kill the milk foam of coffee flower?
- Is it better to use lightly baked beans or deeply baked beans for mocha pot coffee? How to use and make a mocha pot! What should I do if the Mocha pot has a splash problem?
- What does special coffee mean? What beans are the best to make special coffee? Do you make special coffee with espresso or cold extract? Why is specialty coffee the "cocktail" of the coffee industry?
- Coffee shop specialty American production ratio step by step tutorial KFC apple bubble American practice
- What is the difference between the foam of a latte and white cappuccino? How thick should Latte's milk foam be made? What's the difference between a cappuccino and an Australian white latte?
- The right way to drink espresso! How to drink coffee best? Do I have to gulp dirty coffee?
- Take restrictions! Starbucks takes action to crack down on "coffee workers"