Suntory launched an espresso specially paired with cereal
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To match the Carreby cereal Furugura, Suntory will launch a maple syrup-flavored espresso, which is said to be able to make a coffee shop-like breakfast at home.
We have mentioned that the 20-year-old Carreby cereal Furugura has not been popular in the Japanese market until recent years. Calabi, who took advantage of the victory, put forward the idea of "the third kind of breakfast", hoping that eating cereal for breakfast would become the third form of breakfast after rice and bread. Furugura, which can be used with milk, yogurt, salad and tofu, is very popular with Japanese female consumers.
Suntory BOSS LATTE BASE, the other party to the partnership, is an espresso that pours milk into a 490ml bottle of LATTE BASE that can make about 10 cups of lattes. Suntory BOSS coffee has always been mainly consumed by men in Japan, but LATTE BASE, launched in 2016, has been unexpectedly popular with female consumers.
Suntory found that about 70 per cent of LATTE BASE buyers were women, and nearly 60 per cent of them drank during breakfast. Due to the proximity of the consumer group, Suntory LATTE BASE and Carreby Furugura decided to work together to develop the breakfast market.
The collocation method of Furugura and LATTE BASE is very simple, first put Furugura in the cup, then pour a certain amount of milk, and finally sprinkle with LATTE BASE according to your own needs. "We pursue the best taste, and it tastes better with Furugura." Suntory executive staff Yanai Yanai said that Suntory has specially developed maple syrup-flavored espresso that can increase the flavor of Furugura.
In order to promote the cooperative products, the two companies decided to set up joint stores in more than 5000 retail stores across Japan. They will also appear as flash mobs on the menus of three WIRED CAFE stores in Tokyo, both of which use products from both Buffett and lattes.
Earlier, Suntory launched a transparent lemon black tea for male office workers, and it is not difficult to see that this new product is mainly aimed at female consumers. Both companies believe that Furugura and LATTE BASE are both time-and labor-saving products, and they hope to help female office workers make a delicious breakfast without spending much time in the morning.
As the maple syrup flavor LATTE BASE has not been officially listed, only the relevant Japanese media participated in the trial. However, the comment came as a bit of a surprise. A reporter from Mynavi said: "the original target consumer is women, but I think it is worth recommending to men."
The picture is from YouTube.
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