Starbucks' first Office store in Yunnan is everywhere under the scene of Junfa Center.

Professional barista communication, please pay attention to coffee workshop (Weixin Official Accounts cafe_style )

A cup of coffee, a notebook, a busy figure... This is a scene that business people often see in cafes. In Kunming, such scenes will mostly appear in Starbucks, in addition to the brand itself biased towards business nature, Kunming office building economic upsurge also let Office coffee atmosphere gradually rich up.

Yingshang. com found that Starbucks Office stores have appeared in Yunnan and opened at Junfa Center along Kunming Beijing Road on May 23. It is understood that Junfa Center belongs to Junfa Real Estate headquarters base, is a 5A office building, this store belongs to Starbucks Yunnan's first Office store.

Generally speaking, shopping malls and shops along the street are most favored by Starbucks: these mature business districts, which gather stable traffic, mean more consumer demand for Starbucks. However, for office buildings, it is customary in first-tier cities, but for second-tier and third-tier cities, such site selection is indeed somewhat new.

The Junfa Center stationed in Kunming this time is first based on the slow pace of life in Kunming and Yunnan's rich coffee beans, followed by the rise of Kunming's office economy. According to the statistics of Yunnan Province Coffee Industry Association, Kunming currently has more than 1000 coffee shops, growing rapidly. However, compared with the number of coffee shops in Shanghai and Beijing, it is only equivalent to 1/5 of its quantity. As the capital city of China's major coffee-producing areas and a tourism development city, Kunming Coffee has great potential for future development.

Of course, under the general environment, it is still necessary to consider the area and property. First of all, relative to shops, Kunming office rents are not so high. Secondly, compared with the noise of street shops, the coffee shop in the office building can hear the elegant tick of the second hand on the wall, which is in line with the environmental aesthetics of business people. Third, drive directly to the door of the target crowd office, even the publicity costs are saved, and the cost of attracting customers is low. For the above reasons, Starbucks has become logical to open to Kunming office buildings.

In fact, from a national perspective, Starbucks has gradually penetrated into more everyday scenes. The more mature the market, the more stores choose to settle in residential communities, LOFT, transportation hubs and other places. From then on, Starbucks has not only relied on stable traffic to brush its performance, but it has targeted the segments of people who enter and leave these places_their income and consumption levels are high and they pursue quality material enjoyment.

Kobe Starbucks (Kobe, Japan)

Starbucks in Kobe, Japan, attracts not only the eye-catching logo and simple white and green appearance, but also the historical story you don't know. The building was originally built by Americans in 1907, but was destroyed in the Kobe earthquake of 1995. Since then, the building's owner has sold the building to Kobe City. Its raw materials have been preserved and restored to what it is today. Starbucks opened here in 2009, 20th century modern decoration, but without losing the charm of the old coffee shop, Kobe Starbucks is definitely the best choice for you to meet coffee in Japan.

flagship Starbucks (New Delhi, India)

Starbucks opened its first flagship store in New Delhi, which attracted wide attention from the outside world and was reported by major media. Because Starbucks is filled with a strong "Indian flavor", it not only combines coffee culture with Indian tea culture, providing customers with traditional Indian tea and traditional food, but also the decoration inside the store is full of Indian style, such as hand-carved wooden screens, tables made of Indian teak, and antique leather bound books.

Starbucks Porto Chino (Bangkok, Thailand)

Bangkok's drive-in Starbucks rivals America's drive-in "City Container" Starbucks. Thailand's first drive-in Starbucks became the first coffee shop in Asia to receive LEED Gold certification for its environmentally friendly facilities. Porto chino drive-in starbucks uses modern business methods to manage traditional coffee shops, and it does so successfully. By the end of 2012, the total number of Starbucks stores in Thailand reached 154, and this store emerged as the most popular one among all stores.

Thai Orchard Movie Casino Starbucks (Singapore)

Would you believe that such a gorgeous Starbucks coffee shop does not have a separate storefront, but is crowded into a shopping mall? However, all the facilities inside the decoration will not let you down, it can definitely satisfy your vision, smell, taste and other enjoyment. In addition, the store is open 24 hours a day, which is considered a "bonus" for consumers.

Starboxers Starbuck (California, USA)

Cruise Starbucks has long been a reality, and now the newest floating Starbucks is on board a Navy warship, the USS Boxer, and is called Starboxer. This is a full-service cafe with trained baristas and Starbucks signature drinks. It is worth mentioning that all the proceeds of this coffee shop are used for the welfare of the Boxer and the recreational fund.

Xintiandi Starbucks (Shanghai, China)

Shanghai Xintiandi is an urban tourist attraction with Shanghai's historical and cultural features and a fusion of Chinese and Western cultures. It is deeply loved by people. In the heart of Xintiandi, there are several mainstream commercial stores and traditional Shikumen buildings, such as Starbucks. One of the two most famous Starbucks coffee shops in the area, this Starbucks is located in the heart of the promenade and shopping district.

"Bank" Starbucks (Amsterdam, Netherlands)

Starbucks opened a brand new concept store in Amsterdam, the Netherlands, covering an area of approximately 418 square meters. Previously, it was home to a bank, which retained the original concrete walls of the vault and marble floors from the 1920s. Some people call it a "Starbucks Bank." With freshly baked bread, a performance stage and in-store exclusive limited brew coffee, floating communal breaks and locally inspired interior décor, this store is a real departure from Starbucks.

Ski Starbucks (California, USA)

Squaw Valley is one of the world's most famous ski resorts. It hosted the Winter Olympics and made it even more famous. So Starbucks made the right choice when it opened its coffee shop here last February. Its 2438-meter-high location and ski resort make Starbucks stand out from the crowd. "There's no other place in the world where skiers and racers can enjoy a nice cup of Starbucks coffee after skiing in the snow," Squaw Valley President and CEO Andy Wilter said at the opening.

Container Starbucks (Washington, USA)

Tacoma Starbucks stands out from the crowd because of its unique design. The use of four recycled containers as a cafe, its design is both environmentally friendly and innovative, eye-catching. Starbucks representative Alan Hilowitz explained that the designer was influenced by the dock shape when designing the coffee shop, so the back window of our coffee shop can also be seen in Seattle headquarters. We also want to recycle identical containers and open stores around the world to serve our coffee and tea to our guests. More container Starbucks stores have been built, including one in North Glen, Colorado.

Fukuoka Starbucks (Fukuoka, Japan)

Fukuoka Starbucks is located on the street of Tenmangu Palace in Dazaifu. Designed by famous Japanese architect Kengo Kuma and affiliated companies, the designers wanted to create a seamless feeling, so it has about 2000 light wood blocks interwoven together and spans the entire coffee shop. According to reports, this shape evokes the feeling of tree branches, giving people the illusion that the store is "sitting on a tree." This design is smart, and it could be the coolest Starbucks bar ever.

"Ocean Charm" Starbucks (Royal Caribbean International Cruise)

It looks a bit like a coffee shop in the garden, maybe in your local mall, but it's on Royal Caribbean International. The 5400-passenger cruise ship debuted in October 2010. Entertainment facilities on board range from ropes and surf simulators to an open-air, tree-lined "Central Park." Is this different from what you would expect from a typical Starbucks?

Starbucks at Ibn Battuta Shopping Centre (Dubai, United Arab Emirates)

Located in Dubai's luxurious Ibn Battuta shopping mall, Starbucks, the world's largest themed mall, is surrounded by some outstanding design buildings. The interior has a beautiful blue and yellow tiled dome ceiling and a large chandelier.

Starbucks in Breckenridge (Colorado, USA)

There are no tall buildings here, and there are no special environmental elements. It is just a cute and small yellow bungalow, which is no different from an ordinary coffee house. If it weren't for that distinctive logo, you wouldn't think it was a Starbucks from the outside.

Disneyland Starbucks (California, USA)

Anaheim, California, opened its first Disneyland Starbucks in Magic Kingdom. The design of this store continues the classic Starbucks style, and the unique thing is that the baristas here are dressed in paradise costumes. This gives adults tired of playing with their children a place to have a cup of coffee and rest!

Train Starbucks (Switzerland)

The train cafe, the smallest Starbucks store ever designed, debuted from Geneva airport in Switzerland to St. Gallen. The beautiful car body really makes people want to jump on it and have a cup of coffee!