From origin to popularity, 5 minutes of get coffee culture, after watching it, dare to say that you really understand coffee

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About the origin of coffee

A more popular story is that in the 6th century, an Ethiopian shepherd found that his sheep became particularly excited after eating the fruit of a wild coffee tree. Out of curiosity, he also tasted the coffee. After tasting it, he began to dance like those banging goats because of the coffee beans.

Later, the shepherd picked some coffee fruits for the people in the monastery to taste, because monks were easy to doze off during evening prayers, so coffee became a necessity for monks, and the refreshing effect of coffee became well known.

The spread of coffee around the world

From Arabia to Europe

Coffee has gradually become popular among Arab countries and Muslims, among which the Ottoman Turkish Empire played a very important role in the spread of coffee, almost forming a coffee culture with the same status as religious belief.

In the 17th century, with the Ottoman Turkish Empire's western expedition to Austria, Arabs began to bring coffee to Europe (some historians believe that it was the first stop for Venetian merchants to introduce coffee from Turkey to Europe-Italy).

Although at first coffee was resisted by Catholics and Europeans, it was even called "devil's drink". It is said that after tasting the coffee himself, the pope marveled that there was such a delicious drink in the world, and specially arranged a ceremony for baptism, so that coffee was widely accepted by Christians.

Most importantly, at that time, Europe was undergoing a transition from manual work to mental work, so coffee, which has a refreshing effect, gradually became a staple need for Europeans.

The wise people of Europe have also added more delicacies to the coffee. The first coffee grinder, the first coffee shop, the use of the English word "coffee" began to appear.

There are also doctors who record the history of coffee being good for the stomach and using it as a cold medicine. The invention of milk coffee also originated from the first time a French doctor added milk to coffee as a delicious and nutritious food for patients to drink.

From Europe to Asia and America

The rise of coffee culture in Europe made the Netherlands, Britain, France, Portugal and other countries began to plant a large number of coffee trees in their colonies, thus coffee was also introduced into Asia, America and other places.

In the 18th century, the "tea incident" broke out in Boston, and local people switched from tea to coffee, so coffee became popular as a drink in the United States.

At the same time, Japan began the Meiji Restoration, vigorously learning Western culture and life, and coffee, which used to be unpleasant, began to be accepted. Especially compared with the serious tea ceremony in Japan, this casual cafe culture and low prices have won the favor of more and more young people, and coffee culture has become popular in Japan.

Coffee enters China

It has been recorded that the earliest exposure to coffee in China was in the middle of the Qing Dynasty and was introduced by foreigners who came to China. By the end of the Qing Dynasty to the Republic of China, cafes had generally appeared in major cities.

It is recorded in the Chinese Agricultural Encyclopedia that around the 19th century, coffee was first introduced to Taiwan and then introduced to Hainan, Yunnan, Guangxi and other places. By far, Yunnan, Hainan and Taiwan are by far the largest and most famous coffee growers in China.

With the coffee drinking habits, planting and the spread of cafes in China, also gradually formed a unique Chinese coffee diet culture.

Especially in the 1980s, Nestl é entered China, and years of accumulation and education of big-name enterprises made coffee enter the homes of ordinary people, and Nestl é "instant coffee" has almost become synonymous with coffee.

The rise of Coffee Market in China

There is no doubt that China, which has a large population, has great consumption potential. Since the beginning of the 21st century, more and more domestic and foreign coffee brands and cafes have expanded in China. The coffee culture led by Starbucks leads a high-end, fashionable and petty bourgeois way of life. Chinese people who are used to drinking tea, especially young consumers, have a strong tolerance and acceptance of coffee.

This has also led more beverage companies to constantly break through innovation and find differential selling points in order to stand out from the increasingly fierce coffee market. The most eye-catching one is undoubtedly Yan Xiao Mug, who has emerged as a new force in the beverage industry in the past two years. He has always advocated healthy, fashionable and high-end pure oat drinks, and launched mellow oat coffee in early 2017. Oats are rich in dietary fiber, moisturizing the intestines and satiety, refreshing coffee, refreshing and anti-fatigue, both delicious and nutritious. What is more rare is that Yan Xiaomai, who adheres to the ingenious quality, is younger in terms of packaging design and marketing, directly reaching the emotional needs and consumer pain points of the post-90s and post-00s generation. It is believed that the launch of Yan small mark mellow oatmeal coffee will certainly bring a fresh and natural wind to the thick and long coffee culture.

Conclusion

From its birth to its spread all over the world, coffee has become one of the three major drinks in the world. For hundreds of years, coffee has emerged from mysterious legends to the daily necessities of ordinary people. Behind the prevalence of coffee culture is also a history of human history, religion and economy. The unique temperament and charm of coffee brings wealth and misfortune, strengthens the communication between people, gives people creative thinking and inspiration, rejuvenates the tired body and mind, and becomes an indispensable part of our lives.