Ou Shudan will open a new cafe in Nanjing. He wants you to have a cup of mellow American style after buying hand cream.

For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)

French skin care brand Oshudan will open the first coffee shop on the mainland in Nanjing recently. With the increasingly fierce competition in cosmetics, brands have to carry out a variety of sideline businesses to retain more customers.

The Oshudan Cafe, located on the ground floor of Deji Square in Nanjing, is still under renovation. The decoration bezel also continues the Provence South France style of Oshudan: "Finn" enjoys a cup of South France slow.

The square on the ground floor of Nanjing Deji, located in Xinjiekou subway station, has its own passenger flow, and every passer-by will be curious to watch the new store which is about to open. Not far from the cafe shop is the counter of Oshudan.

Cabinet sister told reporters that the coffee shop will open in early July. Among the nearly 200 direct sales counters in mainland China, this one of Deji is quite high in sales.

For Deji Plaza, which is committed to building itself into a high-end cosmetics collection area with its own passenger flow, every brand here seems to have no shortage of sales. Maybe this explains why Oshudan Caf é chose Nanjing Deji as its first stop on the mainland.

Prior to this, Oshudan has opened five cafes in Tokyo, Macau, Taipei and Moscow. New business type Cafe, including the SPA service in high-end hotels, has become a bright spot in the earnings report, both of which are designed to occupy more consumer time. At the same time, in the first quarter of 2017, the Chinese market became Oshudan's largest growth engine, accounting for 64.6% of the group's overall growth.

Even if there is no shortage of sales, for businesses in the big-name Deji, the crux of the problem is how to tell consumers a more touching story in limited space and limited attention resources. Cafes that can take up more consumer time are a good choice.

In fact, it is nothing new for cosmetics to open cafes across the border. The flagship Yueshi Fengyin store on East Nanjing Road in Shanghai has also opened a DIY cafe: you can enjoy coffee and desserts, as well as interactive sessions such as skincare classes and DIY skincare products. Earlier, some minority lady brands featuring natural and vegetarian brands also opened up coffee areas for consumers to rest and engage in more brand interaction.