The invasion of American coffee culture and the influence of coffee on us.

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Why the title is called "the invasion of American coffee Culture" instead of Britain, Italy and other European countries. Because their coffee culture is difficult to really gain a foothold in China, after all, China has thousands of years of tea culture, which is very difficult to shake.

Do you often see people with Starbucks or costa.... in their hands on the street? Donovan's coffee cup. But how many people are holding a cup of tea? Even people with tea are generally at the age of 50.

Back to the American coffee culture, the American coffee culture also originated in Europe, but ta simplified the European traditional coffee. He only retained the smell of coffee and changed the periphery of coffee. Transfer the coffee from the traditional coffee cup to the paper cup, so that the cup coffee can be moved, the simplest I ordered a cup of coffee, it is in a porcelain cup, I only drank half, if I do not want to waste, I must have a portable cheap cup to use, so people will think that since you need a quilt to take, drink also need a cup, the cost is very high, I might as well directly use a paper cup, so I can buy it and take it away. You can also drink it in the store, and the cost has been reduced a lot. Paper cup coffee is formed in such a process.

Why is the coffee shop in the form of Starbucks so popular? Because of the phenomenon that people's lives are so fast, few people have time to sit down quietly and spend two hours slowly drinking a glass of coffee. Although Starbucks is a coffee shop, but look at his merchandise (Frappuccino, iced zongzi, and many drinks), it is no longer enough to sell coffee, so he has broadened the range of products. No matter how innovative he is, the new product has a feature that is easy to carry.

If the coffee shop repeats the cups like the factory, will it not taste as good as other coffee shops? Not necessarily, they can mass-produce a cup of coffee from the machine to your hand in less than a minute. They must have found a balance between time and price. And in such a fast world to a faster coffee shop, no one expects to drink a cup of coffee. Ok as long as it tastes the same. Slowly people will think that they can get a taste of r, and they won't ask for anything else.

Does American coffee culture have any influence on our tea culture? In fact, there is no direct impact, two drinks and two cultures are not related to each other, there is no conflict. But this coffee culture affects us, and now there are cafes everywhere (office buildings, shopping malls, hotels, airports, streets.) but how many teahouses are there? There are several teahouses that really taste tea, and many teahouses and mahjong parlors are almost indistinguishable. This is the result of the development of our tea culture in catering. Traditional Chinese tea has many restrictions. It is made from leaves and coffee is beans. Many tea leaves can not be soaked in water for a long time, such as Pu'er, if you soak in boiling water for 20 minutes, then look the same color as soy sauce. Chinese people leave the taste of tea in their bones, and good tea and bad tea come out in a mouthful. Coffee is foreign, and many people can't tell the good from the bad, so what else is there to drink? If a cup of Longjing buys more than 30, how dare you drink it? Anyway, I dare not. But I believe most people can accept more than thirty cups of coffee.

Advantages, do not waste too much time to drink a cup of coffee, save time, easy to carry, and social rhythm complement each other.

Disadvantages, so that people have no requirements for eating, drinking, quality of life, only pay attention to the appearance (taste is about the same), abandon the inner cup of coffee taste, after all, the origin of beans, baking method and time, the choice of milk, and so on. Indifferent. This is why there is a market for instant coffee. Objectively speaking, instant coffee does not count as coffee, but it only has a similar taste, but its composition is different, but many people will choose it. Assuming that many years later invented a kind of instant coffee which tastes exactly the same as coffee and is cheap and harmful to the human body, it will certainly have a great impact on the traditional coffee market. Because people don't care what it's made of, it tastes the same and it's cheap, so why not drink it?

With the rapid development of the world, the coffee culture of the United States is bound to be popular all over the world, and it affects each and every one of us. For better or worse.