The whole family created the first ice brick American coffee to seize the black gold business opportunity.

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The convenience store in Taiwan sells more than 500 million cups of coffee a year, and the coffee business opportunities are boundless. It took a year to develop and add coffee ice bricks to ice American coffee to create a double bean flavor, challenging the taste buds of coffee people.

The whole family convenience store points out that according to statistics, Taiwan's convenience stores sell more than 500 million cups of coffee a year, of which the proportion of American coffee sales is increasing year by year, and more and more people choose pure black coffee.

The whole family said that according to the Dongfang online survey, the proportion of domestic people aged 13 to 64 drinking black coffee has increased from 10.1% to 25.5% in the past four years, and one in four coffee drinkers is used to drinking black coffee.

Laierfu also said that at the beginning of this year, the original imported coffee machine from Switzerland was introduced, the coffee formula was adjusted at the same time, and coffee beans from Ethiopia, Colombia, Brazil and Indonesia were strictly selected for baking, combining the characteristics of coffee beans from different producing areas of Asia, Africa and South America, while retaining their own unique caramel sweetness.

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Laierfu pointed out that this year began to innovative activities, multi-channel transmission of Hi Cafe brands, so far the overall sales of Hi Cafe has been nearly 500 million, is expected to exceed the target of 1 billion yuan this year.

Starting from the 21st, the whole family launched the chain channel to create a strong ice brick coffee, adding ice bricks made from single beans in Guatemala to the large cup of iced American coffee originally based on Arabica beans.

The whole family explained that the ice bricks are roasted by UCC coffee and sent directly to the factory to extract the concentrated liquid. The coffee concentrate can only be preserved for a week or so. It takes the shortest time to freeze into ice bricks, allowing 50 grams of ice bricks to lock up the complete coffee flavor.

Huang Zhengtian, minister of the fresh food department of the family, points out that internal sales information shows that the ratio of consumers buying lattes to American style is gradually approaching 6: 4 recently, which shows people's love for black coffee. The new product is the launch of ice brick coffee, which is expected to drive 20% to 30% of coffee sales this summer.

Huang Zhengtian points out that the matching of the two kinds of beans is the result of the R & D team spending a year trying several kinds of coffee beans and more than 10 combinations. The sales model of a cup of coffee and an ice brick is not only the first of the chain channels, but also has been patented exclusively.