Why is the steam punk coffee machine, a boutique coffee artifact, called a supercar in a coffee machine?
The whole row of Steam Punk Coffee machines is in a row, spectacular and stylish. Photo / Yao Shun
Brown Coffee second-generation shop "Mr. Brown Specialty Coffee" introduces blue mountain coffee beans, including Clystead Manor in Jamaica, and brews boutique coffee with "steam punk". Photo / Yao Shun
Brown Cafe will introduce the "Coffee World Supercar" Steampunk steam punk coffee machine into the new brand "Mr. Brown Specialty Coffee". Photo / Yao Shun
Steam punk Coffee Machine after brewing the coffee, as long as you open the bottom valve, the coffee liquid will flow out, which is easy and time-saving. Photo / Golden Cafe Brown Cafe
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Following the opening of MR. BROWN Cafe Blanc Coffee boutique experience Hall, Golden car Group recently announced the creation of a new brand < Mr. Brown Specialty Coffee >. "Specialty Coffee" refers to "boutique coffee". Golden car will select seven of the existing 50 Mr.Brown Cafe Brown Cafe chains from today (7umber 1) and place a new brand of boutique coffee brewed with manor coffee beans in the form of in-store. In order to highlight the spirit of "essence", Golden car has even introduced < Steampunk steam punk coffee maker] to be equipped in the new brand store. In addition to cutting into the selling point of the boutique coffee market as < Mr. Brown Specialty Coffee >, and let the coffee glutton taste the local characteristics of the boutique coffee beans more accurately.
"Steampunk Steam Punk Coffee Machine" is called "Dream Coffee Machine" by some heavy coffee lovers in the coffee industry, while some coffee gluttons call it "Coffee World Supercar" or "Coffee World Hermes". Not only because this kind of coffee machine is expensive, but also because the process of brewing coffee with this kind of coffee machine is cool, fashionable, low variable factor and stable quality.
In fact, Mr.Brown Specialty Coffee is not the first brand in Taiwan to use Steam Punk to brew coffee. Before that, many independent boutique cafes in Taiwan used this kind of coffee machine to brew coffee for their guests, which was well received in the market. However, the Golden car Group is strong, and as soon as the seven Mr.Brown Specialty Coffee > passes the market test, Golden car intends to introduce the Steam Punk Coffee Machine into all Brown Coffee shops, when the whole Taiwan will add 50 "Steam Punk Coffee Shop" in one breath.
The steam punk coffee machine, which won the Best New Product Award (Best New Product) at SCAA, was invented by an American engineer named Alpha Dominche in 2013. After continuous improvement, it has successfully entered the commercial coffee machine market and become a fashionable brewing machine for making boutique coffee.
The use of steam as power is one of the greatest inventions of mankind in the industrial age of the 18th century, while punk is a rebellious culture. Today, coffee has formed a drinking culture in Taiwan, and as the number of people drinking coffee continues unabated, the cultivation of "coffee aesthetics" has become a hobby of people in modern cities. The equipment for brewing coffee, coffee beans, and the environment for drinking coffee are also the links of "coffee aesthetics."
"Steam Punk Coffee Machine" is loved by many gourmet coffee gluttons. instead of this coffee machine with hand-brewing, siphon and French filter functions and features in a "pot", it has a strong "post-modern industrial style" appearance. More highlight the extraordinary temperament of the user.
Steam punk coffee maker is not a fully automatic coffee machine, it still has to rely on manual control, but it can maintain constant temperature and pressure in the process of brewing coffee and record the brewing curve. Therefore, the variation factors that may be produced in the process of brewing coffee can be reduced to a minimum and the quality of coffee can be maintained more efficiently. And this will be the biggest competitive advantage of < Mr. Brown Specialty Coffee > in the chain coffee market in the future.
At the press conference for the launch of the new brand, Golden car service staff brewed a cup of boutique coffee with the Steam Punk Coffee Machine in about 2 to 3 minutes, which is shorter than hand coffee or siphon coffee. More importantly, brewing coffee with it can retain the coffee grease and thick taste, so that the local characteristics of boutique manor coffee beans are more obvious. Such a characteristic is that it is not easy to reach the level of hand-made coffee, which is now popular in Taiwan. Therefore, some people call the Steam Punk Coffee Machine the "coffee artifact". As everyone knows, the Steam Punk Coffee Machine can not only brew coffee, but also put tea into transparent glass containers to make tea, which is really amazing.
In line with the birth of the new brand, Brown Cafe also has boutique coffee beans from Nicaragua, Colombia, Panama and Jamaica, and will launch individual hand-brewed coffee with Steampunk coffee machines in seven stores of "Mr. Brown Specialty Coffee". These include Blue Mountain Coffee from Clystead Manor in Jamaica.
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