Yunnan coffee ranks among the first-class industry in the world

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According to reports, as the birthplace of coffee in China, the history of coffee cultivation in Yunnan can be traced back to 1904. French missionaries brought coffee to Yunnan from abroad and successfully planted it in Zhukula Village, Binchuan County, Yunnan Province.

The western and southern parts of Yunnan are located between 15 °N and the Tropic of Cancer, most of which are 1000-2000 meters above sea level, with fertile soil, sufficient sunshine, rich rainfall and large temperature difference between day and night. These unique natural conditions form the unique quality of Yunnan small-grain coffee-"strong but not bitter, fragrant but not strong, slightly fruity".

At present, the total planting area of coffee in Yunnan is as high as 1.77 million mu, with a total output of 139000 tons, accounting for more than 99 percent of China. Yunnan has become the largest coffee province in China, and has gradually become one of the major coffee producing areas in Asia.

As a local enterprise in Yunnan, Hougu Coffee Company has made great progress in the coffee industry through the model of "cooperatives + farmers". Up to now, 270000 mu of coffee has been developed and planted, driving 60, 000 households and more than 300, 000 people. Yunnan provincial party committee and provincial government have also included the development of coffee industry in the 13th five-year Plan.

Wu Yirong, deputy general manager of Kunming Hougu Coffee sales Co., Ltd., said that after 30 years of development, Hougu Coffee has experienced the layout of the whole industry chain from trade to planting to processing, becoming the only whole industry chain coffee group in Asia and the first local coffee brand in China.

Driven by innovation, Hougu's research and development of independent intellectual property rights has put an end to the history of European monopoly in coffee equipment manufacturing, with a cost of only 1Comp3 of that in Europe, making it the only local Chinese enterprise in the world with independent intellectual property rights outside Europe.

At present, the company's products are mainly sold to Shanghai, Beijing, Shenzhen and other cities in China, and e-commerce channels are involved in online shopping malls such as Tmall, JD.com, No.1 Store, Alibaba and so on. Foreign countries are mainly sold to the United Kingdom, the United States, Russia, South Korea, Singapore, Japan and other more than 50 countries and regions.

By the end of 2016, the annual export value of Hougu coffee reached 340 million US dollars. With the promotion of the Yunnan provincial party committee and provincial government, Yunnan opened a special "Yunnan Xinou" coffee train in 2015 to transport Yunnan coffee by rail and sell it to European countries.

Wu Yirong said that in the past, Yunnan coffee has been in a simple raw material supply stage for decades due to the lack of good packaging, publicity and brand building. In order to promote the national brand to the world, Hougu Coffee put forward three major strategies: optimize the construction of coffee raw material base, increase per mu yield, achieve 2 million curry farmers' planting income of 10 billion yuan, and speed up the development of deep-processed coffee products. to achieve the annual import and export of coffee reached 50 billion yuan; the implementation of brand marketing strategy to achieve annual sales of 100 billion yuan.

"in 2017, the company will make every Chinese drink the good coffee of Chinese national brand as quickly as possible, and make Hougu Coffee magnificent and become an international famous coffee brand." Wu Yirong said.