Starbucks concept Store chooses Huashan Coffee Magic Journey

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

The concept store offers eight exclusive drinks, bringing a variety of flavor choices, such as "summer special coffee" and "summer pomelo sparkling coffee", which are exclusively developed in Taiwan and put fresh fruit into coffee for the first time, which are not available in other Starbucks. (photo courtesy of Unified Starbucks)

Coffee Kitchen is made up of 7 Starbucks coffee masters and 7 professional artists in different fields of life, such as art, illustration, dessert, aroma, blending, planting, etc., to inspire sparks from different perspectives and fields. (photo courtesy of Unified Starbucks)

In the coffee lab, nearly 60 coffee masters use nearly 10 coffee utensils to lead consumers to understand the stories and taste experiences of different coffee production areas. (photo courtesy of Unified Starbucks)

Starbucks, a chain coffee brand, held Starbucks Coffee Journey Coffee Journey for the fourth time. This year, it selected Taipei Huashan Cultural and Creative Park to set up a concept store to invite coffee lovers to embark on a deep coffee journey with a 40-day flash mode.

This year's Coffee Journey focuses on "a pleasant journey to explore coffee", emphasizing the integration of Starbucks' future development trend, coffee core, Chinese lifestyle and other elements, dividing the brand concept store into three spaces, including coffee laboratory, coffee bar and coffee kitchen.

The three spaces have their own unique uses. first, the coffee laboratory introduces the story of the coffee production area and the taste experience. nearly 60 coffee masters find the flavor equation that belongs to every coffee lover through familiarity with skills and experience. the coffee bar uses the latest concepts and practices to maximize the creativity of coffee, such as nitrogen cold extract coffee, summer grapefruit sparkling coffee and so on, challenging the limits of coffee appearance. The coffee kitchen is based on the concept of coffee exchange platform, inviting seven coffee masters and seven professional artists in different fields to conduct lectures and exchange with the people, so as to create a colorful coffee magic school like Hogwarts.

The concept store "Starbucks Coffee Journey Coffee Journey" is limited to flash in Huashan Cultural creation Park from July 18 to August 26. The 40-day exhibition is expected to attract more than 120000 people. Starbucks said: "not only brand loyal customers must come to the pilgrimage, but also want to get coffee knowledge, taste experience and art of life and other information, should not be missed." "