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How to open a coffee franchise in a first-tier city?

Published: 2026-05-18 Author: World Gafei

Last Updated: 2026/05/18, Coffee franchise shops no matter where they go, there will be more or less leisure places, so coffee shops have gradually replaced fast food restaurants and become the preferred leisure place to kill time. The annual coffee franchise is always called one of the top ten investment projects. It is not very good to operate freely and drink coffee every day. So how to open a coffee franchise in a first-tier city? My turf coffee

Coffee franchise shops no matter where they go, there will be more or less leisure places, so coffee shops have gradually replaced fast food restaurants and become the preferred leisure place to kill time. The annual coffee franchise is always called one of the top ten investment projects. It is not very good to operate freely and drink coffee every day. So how to open a coffee franchise in a first-tier city?

My local coffee tells you how to open a coffee franchise:

First, customer positioning: before you start, you need to make a customer positioning for your coffee shop. In other words, who does this coffee shop mainly serve? Is it a business coffee shop under the office building? Or a casual coffee shop on campus? Or a high-end coffee shop in the mall? It is also a literary coffee shop on the street, and the locations of different kinds of coffee shops are very different, so you should locate your own shop before choosing a shop.

Second, the choice of business area: the environment of the business area is the surrounding commercial facilities and the corresponding supporting facilities. Modern business is more and more inclined to the consumption mode of one-stop shopping, and the surrounding environment that matches the business content can bring a large number of potential customers. For example, the beverage business project is a kind of leisure project. If there is a relatively concentrated market for women's clothing, trinkets and tail goods near the site, it should bring a large number of customers for future business.

Third, the location of the shop: in order to start a business, many entrepreneurs will often choose the business district close to home. There is nothing wrong with this. After all, what you save is your own time cost. There is still a certain gap in the annual income between opening a shop one hour earlier and opening a shop one hour later. But how can you choose a suitable store in your favorite business circle? A good shop, it is best in several large entrances and exits of the business circle, corners, business super-hot shop neighbors, such as crowded places.

Fourth, passenger flow calculation: usually, when we judge whether a store is good or bad, we may first calculate the store area and rental price, and few people calculate the passenger flow first. what we need to change our mind first is: usually a store is expensive, not just because of its large area, the first of the four core indicators selected by the store is the customer floor, the second is the passenger volume, and the third is the area. The fourth item is the price.

Now it seems that opening a coffee franchise is not as simple as you think. But it doesn't matter, my local coffee franchise brand can provide investors with nanny-like operation policy, as well as follow-up security services.

My local coffee franchise brand has the most professional coffee training school in the industry-WENECTION Coffee Institute. Integrate the top professional equipment and raw material technology at home and abroad, hire top coffee masters who deeply study the coffee preferences of Asian people to formulate training contents and plans, and have an authoritative team of lecturers, from location selection to decoration to operation. the course is divided into two parts of theory and practice, the combination of theory and practice, from all aspects to ensure that franchisees start business smoothly after training.

Today's coffee market is so competitive, how to successfully open a coffee franchise in a first-tier city? Join my turf coffee and get twice the result with half the effort.

FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。