Illycaff è held the second International Coffee Grand Prix, nine countries were shortlisted.

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The selection of the second Ernesto Illy International Coffee Award Ernesto Italian International Coffee Award has entered its final stage. The award was established by Andrea Illy, the current board chairman of the illycaff è Group, a well-known Italian coffee company. The coffee selected for the finals has been selected by illy quality Control Laboratory. The winner of the award will be named "Sustainable quality" in October.

Illycaff è Group's global sales reached 460 million euros in 2016 (an increase of 18 per cent over 2014), 65 per cent of which was obtained through exports. Around the core coffee products, the Illy family built a holding company, Gruppo illy Spa, which owns premium food and beverage companies such as chocolate maker Domori, tea Dammann Frres and Tuscan wine Mastrojanni. The company also has stakes in Agrimontana, a top jam and candied fruit company, and Grom, an upscale ice cream chain (as previously reported by Huazhi: Italian premium coffee brand illy is planning to go public).

The birth of the "Sustainable quality" Award

In 2016, the Illy family officially launched the Ernesto Illy International Coffee Award Ernesto Italian International Coffee Award, which will be awarded to coffee growers who have made important contributions to coffee quality and the sustainable development of the industry, because they have made unremitting efforts to provide illycaff è with the highest quality coffee beans, making illycaff è an a leader in the global coffee industry.

Coffee from the Sidamo Hidama region of Ethiopia and produced by the Ahmed Legesse Ahmed Regis family won the first Ernesto Illy International Coffee Award Ernesto Italian International Coffee Award in 2016, winning the title of "Best Coffee in the World".

Adhering to the concept of working with coffee farmers to promote the development of the coffee industry and continue to find and supply the best quality coffee in the world, illycaff è Group held the second Ernesto Illy International Coffee Award Ernesto Italian International Coffee Award in 2017.

A few days ago, the Illycaff è Group announced the finalists, and the coffee growers were assessed by the illy quality Control Laboratory based on the quality of the harvest in 2016 and 2017, they came from nine countries: Brazil, Colombia, Costa Rica, Ethiopia, Guatemala, Honduras, India, Nicaragua and Rwanda. Each of the above nine countries of origin can apply for the three most representative coffee varieties to participate in the final competition for the award.

The promotion of coffee culture

In the second stage of the Ernesto Illy International Coffee Award Ernesto Italian International Coffee Award, the international independent judging committee composed of experts will taste the selected coffee one by one, and the winner will be decided by the best of the best. The results of the second phase of the review will be announced by an external jury in New York on October 16, 2017.

The award comes from the Pr ê mio Brasil de Qualidade do Caf é para Espresso Brazilian Coffee quality Award, which was created in 1991 by the late Ernesto Illy, former chairman of the illycaff è Group. Since 2008, the event has been renamed the Brazil Quality Award for Espresso Coffee Ernesto Italian Brazilian Coffee quality Award of the year in tribute to Ernesto Illy. The award has accumulated bonuses of more than $4 million to coffee growers. On the other hand, Andrea Illy, the current chairman of the board of directors of illycaff è, has expanded the scope of the competition to the world, encouraging coffee growers around the world to join the cultivation of sustainable high-quality coffee.

In addition to the establishment of the Ernesto Illy International Coffee Award Ernesto Italian International Coffee Award, the illycaff è Group has taken a series of other measures to promote the development of coffee culture. As early as 1999, the Group founded Universit à del Caff è Coffee University in Naples and moved to Trieste Trieste in northern Italy in 2002, with the aim of spreading coffee culture and knowledge, educating bean farmers, baristas and coffee lovers and training in industry knowledge (as previously reported in Huali Zhi: illy CEO talks about how to run high-end coffee brands). At present, Universit à del Caff è Coffee University has set up 25 branches around the world.

At the same time, illycaff è also provides consumers with a better experience by renovating and updating kitchen equipment and providing a team of tailor-made chefs.

Illy B to C

Early this spring, illycaff è also spent a lot of money to open a flagship store on Via Montenapoleone MontNapoleon Street, Milan's shopping gold district, to better spread coffee culture.

About the illycaff è Group

Founded by Francesco Illy in 1933 in the northern Italian city of Trieste Trieste, after three generations of unremitting efforts to become the world's leading coffee trader. The products are sold in more than 140 countries around the world, with 1270 employees. It has more than 200 brand stores and more than 1500 Artisti del Gusto baristas around the world.