Roaming Coffee Mobile Cafe "picked up" business

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Get Benny Doro's business card: Roaming Coffee, subtitled Mobile Barista Coffee (Mobile quality Cafe), but this is far less intuitive and surprising than the cafe where you met him on the street: transformed by a minivan, with top coffee equipment, a table, a chair, a sunshade, a credit card, sit down and drink, take away. Since it is mobile, it is possible to flash out unexpectedly when you are most hungry. At present, this is the only one in Quan Dawen!

Benny Doro, originally from Vancouver, has lived in New York for the past few years and worked in investment banking on Wall Street. He started the company in the 1990s, when he invested in the gaming industry. Over the past five years, he has invested in a number of restaurants and food trucks in Los Angeles, and now he is back in his hometown and wants to have a rest. After all, Vancouver is quiet and beautiful and has many old friends.

Pick up a "golden egg"

Benny saw on Instagram that someone was going to sell an old minivan and "asked for a lot of money." he was really curious, so he went in and had a look. " If you don't look at it, you will get caught up like this, and you can never rest again.

It turned out to be two Australians who transformed an ordinary minivan into a "mobile coffee truck". They wanted to find a partner to help them turn the idea into a serious business project, because one of them was a plumber and the other was an electrician, they didn't know anything about business, but unfortunately their work visas expired and they couldn't stay in Canada.

Benny "took over" and carried out a series of further modifications. At the beginning of the transformation, I thought of others: "if I walk over there, what makes me want to stop and buy a cup of coffee?" You're not Starbucks. Why should I buy your coffee? "

Everything points to the same concept: the coffee produced here looks of quality because they care; the beans are local, the equipment is state-of-the-art, the accessories are professional, and the cafes you often visit are no different.

Generator, but said to be the top priority of the hardware, "it is the 'heart'!" The coffee machine depends on it for everything. The two generators we load can supply electricity for 20 hours. "

Small and complete, light, fast start, is the transformation elements, and the selection of a top coffee machine, can ensure the heat and high quality of coffee outdoors and in winter.

Like a cafe, Roaming Coffee offers first-class coffee, which you can sit down to drink, take away, swipe your credit card, hire regular staff, and manage everything as you run a cafe. "it cost 80,000 yuan. Is it much cheaper than finding a place and decorating a cafe? Coffee beans must be super good and the quality must be super stable. Otherwise, will the customer turn around? "

The whole set of equipment must be maintained every day. 100% guarantee that there must be no accident. Imagine that there is a queue in front of you, and you tell people, "Sorry, I can't do it." the machine is broken. And the reason is that it was not strictly cleaned in accordance with the procedure the day before? "it's not called business, it's called self-destruction. Moreover, there are customers who are looking forward to their cup of coffee. "

A blank market is an opportunity.

Equipment transformation is inevitable, but more important than it is "software", that is, operating brand (Branding). "the first thing is to change the name, to change a name that is loud, clear, easy to remember, and even easy to type when you want to search the Internet, and it also reminds people of products and services."

"then there are the trainers, who must ensure stable quality. We work shifts, usually with two people working together. Young employees are willing to go to the location of the movie, while the older ones are willing to go to the farmer's market. Two people, one outside (making coffee) and the other inside (taking care of vehicles and preparing goods, ensuring hygiene standards). "

The question of market expansion, such as the positioning of customer groups, began to focus on playgrounds, concerts, large festivals, stadiums, weddings, etc., and then found that the playground is not actually the consumer market for this kind of quality coffee. That is, the so-called "goods are not right". Who are the people who go to the playground? Parents with children, busy children do not care about drinking coffee, and many people do not like what quality coffee, any cup, the price is cheap.

Then Roaming Cofee tried to go to farmers' markets, summer festivals, street art festivals and other places, which suddenly proved that there were a large number of their customers.

There is no doubt about resorts, company outdoor parties and filming locations. Roaming Coffee is invited. Roaming Coffee once set a record of receiving 200 guests in two hours on location of the movie.

"it's like you drive a long distance, and you don't see a trace of 'civilization' in modern society for five or six hours. All of a sudden, you see a Starbucks or a 7-Eleven, and it must be a sigh of relief: thank God!"

This is the effect as soon as Roaming Coffee's car stops at the location of the movie. Those cast members may have worked for a long time in a place where the front is not close to the village or the store, and I do not know how many people are "hungry". "at that moment, we appeared. Look at the equipment, look at the steam, and smell the coffee smell from the steam. This cup of coffee is their savior! Those people are so happy! " .

Most surprisingly, Roaming Coffee can satisfy almost everyone's different taste of coffee: almond milk, soy milk, lactose-free, super strong. Drink it as if you were in heaven. "generally speaking, two interesting things have happened, one is that the star is coming, and the other is that people gather in front of this cafe and refuse to leave, which has become a social center for the film crew." Benny said that good "eating and drinking" can have this effect, bringing pleasure and making people talkative.

Super Retail Business on Wheel

Benny said that in the next step, the positioning of customers will continue to be revised while operating, which will be more accurate. What's more, we need to further "polish" the coffee list; we may consider adding one or two kinds of food. after all, this car is very versatile and has a lot of room for commercial operation. Benny calls the mobile cafe a "super retail business on wheels", which means small investment and high potential. "it just happens to be coffee."

Aren't you afraid of people plagiarizing this super business idea? "I'm not afraid. It looks easy, but why don't you try it? Don't you know how many owners of the food trucks on the street have changed? doesn't that mean something? I've been in a food truck, and I know the secrets of all kinds of business. You are a coffee master, you can work for people, but when you run your own cafe, you have to spend 80% of your time on how to run your business. The whole set of knowledge is very great. "

The Vancouver city government approached Benny and was interested in his compact mobile cafe. The city center is limited and densely populated, and the city government is trying to find a possible way to change the existing large and bulky food truck into a small and efficient food truck like Benny.

As for the future, when everything is finely polished, Roaming Coffee will develop a second car and a third car. That's what Benny said. He picked up a golden egg to hatch the chicken that laid the golden egg, and then recycled it over and over again.

Summary of entrepreneurship

Start-up capital: 80,000 yuan

Operating time: 6 months

Number of employees: 8

Advantages: for mobile quality cafes, the target customers are clear and go wherever there are guests.

The most satisfactory place: the business license allows it to dock anywhere in Dawen, and it is allowed to do business in the center of Wenzhou as long as it is invited.

Prospect: more vehicles will be developed, and may lead to new projects in cooperation with the government of Wen.