Boutique coffee leader Blue Bottle launched cold-brewed coffee in aluminum cans this month.
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The craze of Blue Bottle blue bottle coffee has been popular all the way from the United States to Japan, and every procedure from bean selection, baking to dressing has its own style, making it the "soul" of coffee. Blue Bottle Blue bottle Coffee, an indicator of boutique coffee, will launch cold brewed coffee in aluminum cans in the United States this month.
Adhering to the staff spirit, the new product packaging uses recyclable aluminum cans, LA Times praises, the packaging design is like Star Wars BB-8 robot lovely! Cold-brewed coffee in aluminum cans was first unveiled at the Expo West American Natural products Fair this week, and was officially sold at Blue Bottle stores in Los Angeles, New York and San Francisco on March 18, and has been available in selected Whole Foods organic supermarkets across the United States since April.
This is the second ready-to-drink coffee launched by Blue Bottle. Aluminum foil packed New Orleans iced coffee was first introduced in 2014, mixing coffee, milk, chicory root and sugar. The newly listed cold coffee is a pure combination of coffee and water. The fine coffee beans are brewed and filtered. Delicate and rich flavor, with a hint of red berries and bitter sweet chocolate aroma, can be drunk directly, or with sugar, milk.
Each 8-ounce can of cold coffee costs US $4, equivalent to about NT $130, and can be bought separately or in four cans.
Blue Bottle continues to challenge different areas, meet with consumers in various forms, and inject new ideas into the brand. Canned coffee on the market is generally criticized for its poor flavor, but Blue Bottle, which insists on offering fresh drinks, has made sure that the coffee is as delicious as it is cooked in the store, from last year's introduction of aluminum foil-wrapped New Orleans coffee to this cold-brewed coffee in aluminum cans, proving once again that there is no "impossible task" for them.
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