The temperature of a cup of coffee affects how others feel about you.

Wen / Ben. Parr Ben Parr

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Some researchers have confirmed that just holding a hot object in hand can make a positive impression on others.

In a study published in the journal Science, 41 students were asked to fill out a personal impression questionnaire about a fictional character and rate the person's ten personality traits. However, before the students entered the classroom to fill out the questionnaire, they would meet the invigilator. The invigilator had two textbooks, a noteboard and a cup of coffee in his hand. When they took the elevator together, he asked the students to help him with the coffee. Finally they walked into the classroom together. The student didn't know the man, and the coffee the stranger invigilator took was sometimes hot and some cold.

The results were quite surprising: more of the students who received hot coffee (compared with those who received cold coffee) rated the fictional character as a warm personality. This experiment was conducted for the second time, and the number of students increased to 53, but this time the students were not given coffee, but hot or ice bags, saying that they were asked to do a "product evaluation." After completing the questionnaire, students can choose to take a bottle of Threb juice or an one-dollar ice cream voucher as a gift for helping them fill out the questionnaire. An one-dollar ice cream voucher is set as a gift to a friend, while Threbo juice is set as a reward for yourself.

As a result, 75% of the students who received the ice pack chose Threb juice, but more than half (54%) of the students who got the hot pack chose to give gifts to their friends (one-dollar ice cream voucher). Another study, recently published in the Journal of Evolutionary Psychology (Journal of Evolutionary Psychology), came to a similar conclusion that holding warm objects makes us feel warm, makes us more willing to cooperate with others, and gives positive attention to people.

This story tells us that touch is an important sensory clue that grabs people's attention. Compared with warm feelings that lead to positive attention, pain can cause us to have a strong negative reaction. Chris Eccleston, director of the pain Research Center at the University of Bath in the UK, and Geert Crombez, a health psychologist at the University of Ghent in Belgium, have studied the link between pain and attention for years. Finding that pain is "an inescapable truth of life: pain takes precedence over other things that need attention (when it hurts, there is nothing to care about, and all thoughts are focused on pain). "

We pay attention to the causes of pain, just as we pay attention to blood, gunshots and bright yellow signs, all in order to survive. So even if it is only a short-term pain, it will immediately attract our attention, for example: when your tongue is scalded by hot coffee, the pleasant mood of chatting over coffee will disappear immediately. So chronic pain can be torture for people who need to focus on complex problems, because the more tasks they need to pay attention to, the more likely it is to interfere with their focus. If you want to use touch to attract attention, the key is to make the other person have a positive association, which is especially useful for building intimacy, trust and connection with someone.

The article is from seducing Science: how to grab people's attention in an era of distraction, make the world listen to you, see you, and even be willing to pay for it? "/ San Cai Culture