Coffee products can sell well and jump out of the Red Sea new strategy if you take the personalized route.

For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)

Starbucks stores limit the supply of "stored nitrogen cold extract coffee", adding nitrogen to make a unique flavor, according to the capacity price of 230 yuan, 255 yuan, 280 yuan.

Japan's UCC Oshima launched a new air coffee machine to make coffee taste smooth.

COFFEE LOVER's PLANET has a vast indoor space and provides an excellent environment for consumers to enjoy and drink.

COFFEE LOVER's PLANET introduces an air coffee machine, which is specially designed to introduce air to make coffee.

As the coffee market is becoming more and more mature, it is worthwhile for brands to think deeply about how to jump out of the Red Sea and walk out of their own way. in addition to increasing profits by reducing costs, distinctive personalized goods have become the new favorite of the market, which is the main reason to attract young people to pay the bill.

Following the introduction of the Coffee Innovation concept by Unified Starbucks at the beginning of this year, the brand-new "stored nitrogen Cold extracted Coffee" was launched in Longmen Collection. Add nitrogen to the low-temperature slow-extracted coffee, you can choose Burundian Kitaba coffee beans or East Congo Kivu Lake coffee beans from Rwanda, the stored nitrogen cold-extracted coffee foam is dense with beer sand bubble feeling, and the aftereffect is unique chocolate and citrus flavor. Starbucks said that since the introduction of nitrogen cold extracted coffee, the number of visitors to Longmen City has increased by about 10%, mainly in favor of black coffee and regular customers. At present, Taipei Longmen, Nanjing Jianguo, Zhubei Wenxing, municipal stores and limited concept stores are introduced at the same time.

Japan's UCC Ujima Kaya launched a brand new air coffee machine, which uses a special design to introduce air to make "ice-brewed coffee" taste as smooth as dark beer. Ujima Kaya plans to set up 3000 machines in Japanese cafes and hotels by 2020. At present, "COFFEE LOVER's PLANET" SOGO Taipei Dunhua Hall, SOGO Hsinchu Big City Pavilion and "Shangdao Jiaotong" Zhongxiao Dunhua Store have introduced this machine, which contains dense sparkling coffee with unique flavor in the mouth and savor the special taste of iced coffee carefully.