McDonald's and Coca-Cola enter bottled coffee, which will be sold in the United States next year.

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Another company is going to sell bottled coffee, this time McDonald's. On Wednesday, McDonald's announced that it would launch a bottled version of McCaf é Frapp é in the United States in early 2018, in partnership with Coca-Cola, in three flavors: caramel, vanilla and mocha.

Back in 1994, Starbucks and Pepsi formed a joint venture North American Coffee Partnership,1996 that began selling bottled cappuccino coffee. Starbucks dominates the US bottled coffee market, with a market share of 80 per cent in terms of sales and 89 per cent in terms of sales, according to Beverage Digest, a beverage industry media.

Today, the bottled coffee market is growing rapidly. Retail bottled coffee sales in the United States reached $13.6 billion in 2015, up 10% from a year earlier, and is expected to rise to $18 billion by 2020, according to market research firm Packaged Facts.

And there are more and more companies making bottled coffee. In January, Donndole, which also works with Coca-Cola, began selling bottled coffee. At an investor meeting in the second quarter of this year, David L. Hoffmann, president of their markets in the United States and Canada, said Donndole's market share of bottled coffee had reached double digits. In addition, Coca-Cola's own Gold Peak also launched bottled coffee this year.

It is not surprising that McDonald's, which is constantly improving the presence of McCoffee, sells bottled coffee. We have reported that McDonald's has been trying to improve its McCoffee business since last year, including introducing pumpkin-flavored lattes and upgrading coffee machines in 11000 McCoffee stores. Before McDonald's sold bottled coffee, their coffee beans and capsule coffee could be seen in American supermarkets.

In addition, the $2 McCafe beverage promotion that began this year has worked, along with a $1 soft drink promotion to bring traffic to McDonald's, increasing its market share by 5% in two months.

And pushing bottled coffee is obviously one of the ways to grab market share. McDonald's did not specify the reasons for making bottled coffee, but their considerations may be the same as Donndole. Announcing the launch of bottled coffee, Donndole CEO Nigel Travis once said: "this will prevent our customers from going to competitors." There is a lot of evidence that people who buy bottled coffee will also come back and go to the store to try the product-the original product. "

However, McDonald's has not disclosed the exact price of its bottled coffee.

In addition to making bottled coffee, McDonald's has also announced other changes to McCoffee. McCoffee has launched three new espresso, the logo will be replaced in the future, the packaging will change with the season, and the stores will be upgraded to become "stylish and modern" starting in 2018. "this is just the beginning of our commitment to McCoffee," said Chris Kempczinski, president of McDonald's USA.

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