McDonald's and Coca-Cola enter bottled coffee, which will be sold in the United States next year.
For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)
Another company is going to sell bottled coffee, this time McDonald's. On Wednesday, McDonald's announced that it would launch a bottled version of McCaf é Frapp é in the United States in early 2018, in partnership with Coca-Cola, in three flavors: caramel, vanilla and mocha.
Back in 1994, Starbucks and Pepsi formed a joint venture North American Coffee Partnership,1996 that began selling bottled cappuccino coffee. Starbucks dominates the US bottled coffee market, with a market share of 80 per cent in terms of sales and 89 per cent in terms of sales, according to Beverage Digest, a beverage industry media.
Today, the bottled coffee market is growing rapidly. Retail bottled coffee sales in the United States reached $13.6 billion in 2015, up 10% from a year earlier, and is expected to rise to $18 billion by 2020, according to market research firm Packaged Facts.
And there are more and more companies making bottled coffee. In January, Donndole, which also works with Coca-Cola, began selling bottled coffee. At an investor meeting in the second quarter of this year, David L. Hoffmann, president of their markets in the United States and Canada, said Donndole's market share of bottled coffee had reached double digits. In addition, Coca-Cola's own Gold Peak also launched bottled coffee this year.
It is not surprising that McDonald's, which is constantly improving the presence of McCoffee, sells bottled coffee. We have reported that McDonald's has been trying to improve its McCoffee business since last year, including introducing pumpkin-flavored lattes and upgrading coffee machines in 11000 McCoffee stores. Before McDonald's sold bottled coffee, their coffee beans and capsule coffee could be seen in American supermarkets.
In addition, the $2 McCafe beverage promotion that began this year has worked, along with a $1 soft drink promotion to bring traffic to McDonald's, increasing its market share by 5% in two months.
And pushing bottled coffee is obviously one of the ways to grab market share. McDonald's did not specify the reasons for making bottled coffee, but their considerations may be the same as Donndole. Announcing the launch of bottled coffee, Donndole CEO Nigel Travis once said: "this will prevent our customers from going to competitors." There is a lot of evidence that people who buy bottled coffee will also come back and go to the store to try the product-the original product. "
However, McDonald's has not disclosed the exact price of its bottled coffee.
In addition to making bottled coffee, McDonald's has also announced other changes to McCoffee. McCoffee has launched three new espresso, the logo will be replaced in the future, the packaging will change with the season, and the stores will be upgraded to become "stylish and modern" starting in 2018. "this is just the beginning of our commitment to McCoffee," said Chris Kempczinski, president of McDonald's USA.
- Prev
How to judge the freshness of coffee beans?
Communication of professional baristas Please follow the coffee workshop (official Wechat account cafe_style) to judge from the integrity of the appearance: a good coffee appearance is intact, not broken. Judging from the particle size of the appearance: the particles of a single cup of coffee should be consistent. On the other hand, it is normal for coffee to vary in particle size. We can only use coffee beans of uniform size.
- Next
Starbucks launched Tea & Tea, Irish Pudding Coffee Star Frappuccino, and a hidden version of matcha.
Exchange of professional baristas Please follow the coffee workshop (official Wechat account cafe_style) despite the heavy rain, we are beginning to feel the heat of the summer heat wave, launching YES of rice flower and strawberry. After new flavors such as star cappuccino and marshmallow cookie flavor star cappuccino, tea star cappuccino and Irish pudding coffee star cappuccino with jelly are added in the summer.
Related
- Can you make coffee with 5g of beans? What is the minimum number of grams of coffee beans used for hand-brewed coffee? What brewing plan should I use for less flour?
- Why do Japanese people like to make coffee with flannel? What is the difference between flannel filter cloth and filter paper cup? What are the characteristics of flannel filter cloth for making coffee?
- A coffee shop drives customers out on the spot?! Store: No Chinese people are accepted
- Children suffocated and died after drinking pearl milk tea! Parents: The store did not inform the risk
- Can I put a thermos in a thermos pot to keep my coffee warm? Why does coffee not taste so good after it cools down? What is the most suitable amount of milk for latte?
- How to make coffee cream? Do I have to use instant powder for 400 hand-made coffee? What is the composition of coffee cream in Naples coffee?
- What is an authentic cappuccino? How to make cappuccino golden circles? What is the ratio of coffee to milk in a cappuccino?
- Can espresso beans be used to make hand-brewed coffee? What is the difference between Italian mixed beans and hand-made single beans? What are the characteristics of SOE coffee beans?
- Big battle! Mixue Ice City has opened three stores in the United States?!
- Lucky launches rice milk latte! Netizen: After drinking it, I thought I bought it an ordinary latte