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The whole city is my cafe! CITY CAFE brand upgrades again to seize the fashionable coffee market

Published: 2026-02-27 Author: World Gafei

Last Updated: 2026/02/27, Professional barista communication Please follow the coffee workshop (Wechat official account cafe_style) the most familiar sentence is not only that the whole city is my coffee shop, but also that every time I come to 7-ELEVEN, I can always hear the superstore clerk kindly ask: Hello, now there is a 30% discount on the second cup of coffee. Let CITY CAFE firmly occupy the throne of take-out coffee leader, and according to statistics

For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)

The most familiar phrase is not only "the whole city is my coffee shop", but also every time we go to 7-ELEVEN, we can always hear the supermarket clerk kindly ask: Hello, now the second cup of coffee is 30% off. Let CITY CAFE be the leader of take-out coffee, and according to statistics, on average, one person in Taiwan drinks CITY CAFE nearly 14 times a year.

In order to make more consumers understand CITY CAFE, it is not only more deeply rooted in the brand, but also continues to upgrade in terms of quality to eight elements, including "water, machine, baking, beans, communication, visual, perceptual and human".

Since African sun beans were added to American coffee at the end of last year, 10% of new visitors have been brought in after the overall flavor has been improved. during this period, they have constantly replaced the old or introduced the latest equipment to ensure that freshly brewed coffee with the same flavor is provided in more than 5000 stores throughout Taiwan.

This year, we are working with the international fashion designer Daniel Wong to turn the body of the CITY CAFE Cup into a canvas inspired by designers, launching five new cup designs with New York as the theme, including "Central Park", "Coney Island", "Broadway", "Yankee Stadium" and "Times Square", as well as two cup sets "New York Skyline" and "New York Taxi". Full of modern art thoughts and popular art bold and interesting strokes around the cup body, so that every cup of CITY CAFE in the city presents a design atmosphere.

CITY CAFE x Daniel Wong with "exploring New York" as the theme to create a new cup body and cup cover, the overall style is strong and confident, using bold strokes and playful color stitching, selected the five most representative locations in New York, using the design style to show the New Yorker's Life Style.