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7-ELEVEn ranks as the largest currently adjusted beverage channel in China. This year, it has invested 100 million yuan to upgrade coffee equipment and coffee beans, and the annual sales of coffee cups have challenged 320 million cups. Coupled with the newly added assists of fresh tea, it is estimated that this year, with coffee and tea drinks, it will be able to create a performance of about 13.2 billion yuan.

CITY CAFE, owned by 7-ELEVEn, has switched from selling coffee to working on its brand. This year, it has launched a comprehensive replacement program. In the next three years, it will comprehensively upgrade about 9100 coffee machines and continue to expand the number of coffee machines installed in the market. it is expected that the total number of coffee machines in Taiwan will reach 10, 000 next year. In response to the needs of equipment and brand management, more than 100 million yuan will be invested every year in the next few years to stabilize the leading position of coffee.

7-ELEVEn pointed out that when American coffee was added to African sun beans at the end of last year, the overall flavor improved and brought in 10% of new visitors. Internally, new models are introduced for specific business areas with high demand, from setting up an automatic training system to ensure the stability of grinding beans, shorten the production time, and introduce the most advanced rapid cooling patented technology to make iced coffee better. The annual expenditure on equipment is more than 100 million yuan.

CITY CAFE's revenue exceeded 10 billion yuan for the first time two years ago, and coffee performance continues to grow this year. It is estimated that 320 million cups will be sold this year, and coffee revenue is expected to stand at 13 billion yuan, a record high.

7-ELEVEn pointed out that at present, there are up to five coffee machines installed in stores, and almost 5100 stores are equipped with coffee machines, with a high installed density. As coffee accounts for 8% of revenue, the number of domestic coffee drinkers continues to grow, and coffee accounts for 10% of revenue in the future.

According to the statistics department of the Ministry of Economic Affairs, the market size of domestic hand drinks and coffee shops reached 49.1 billion yuan last year, with an annual increase of 3.9%. Revenue is growing year by year, and the overall market size is expected to reach 50 billion yuan this year. 7-ELEVEn relies on two major brands, CITY CAFE and Extractive Tea, to attack the current beverage market, accounting for 26.4% of the total market size, making it the largest single channel.

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