Only in the south! "Super domineering National Coffee" 650CC drinks Xiao 7 to sell winner Buck.

Professional barista communication, please pay attention to coffee workshop (Weixin Official Accounts cafe_style)

City Coffee has become an indispensable choice for Taiwanese people.

Many people almost every day have to drink a cup of super brewed coffee, especially small 7 is narrow channel advantage, coupled with various creative marketing activities, quality improvement and other assists, so that its annual revenue alone for three consecutive years City CAFE broke through 10 billion yuan, this year estimated sales will come to 320 million cups, revenue reached 13 billion yuan target, not only firmly sit in Taiwan's brewed coffee leader position, but also sell Starbucks, called "national coffee".

According to market research, the domestic coffee market continues to grow, with Taiwanese drinking an average of 18.5% more coffee per month, from 13 cups in 2011 to 15.4 cups in 2015, while consumers who drink more than one cup of coffee a day have grown from 18% in 2011 to 23%. Among them, City CAFE of Small 7 has grown for 12 consecutive years since its launch in 2004, and Taiwanese people drink nearly 14 times a year on average.

Xiao 7 said that in order to enhance the brand connotation, the annual investment in CITY CAFE brand exceeds tens of millions of yuan, such as cross-border cooperation to invite creators to show creativity in the cup body and cup cover, and this year more than 100 million yuan will be invested to introduce more than 2,000 new equipment coffee machines, including automatic adjustment system to ensure the stability of grinding beans, shortening the production time of shop assistants by about 10 seconds, and rapid cooling technology to enhance the flavor of iced coffee.

In addition to introducing new equipment, CITY CAFE also constantly introduces new flavors, such as iced pearl latte, iced gold hazelnut latte, etc., and develops unique cup models according to consumer preferences in different regions, such as extra-large cups only available in the south, which are deeply loved by local people.

Small 7 said, Due to the hot weather in the south, Many people like to drink ice drink as water to quench thirst, So specially in the south about 1343 stores, Extra large cup, Each cup capacity about 650CC, Price 65 yuan, But taste only ice latte and ice Assam black tea latte. In addition, new flavors and cross-brand cooperation will be introduced in autumn and winter.

As for the whole family's Let's Café performance is also very bright, especially ice drinks in the first half of this year sales are good, sales compared with last year increased by more than 20%, of which the highest growth rate is large glass ice American, take July as an example, the previous year compared with up to 30%. The whole family said that this year, with joint venture and innovation as the coffee product development strategy, it is estimated that the annual sales volume and performance are expected to exceed last year.