History repeats itself! Starbucks will provide iPhone wireless charging service

Professional barista communication, please pay attention to coffee workshop (Weixin Official Accounts cafe_style )

Starbucks, a worldwide coffee chain, joined Apple, Google and Amazon on Fortune magazine's list of most admired companies as a regular in the Top 10.

Why is a coffee seller praised? Maybe it's not because it makes good coffee, but a bigger reason may be that it's up-to-date and full of technology. Starbucks, which we have described before, has built a scenario for us in the United States:

After reading the news that Starbucks pushes you at home, call an Uber car to Starbucks, order coffee first through the Order Ahead function, take your cup of freshly made coffee to the table when you arrive at Starbucks, listen to the music they push to you with Spotify, and then use Powermat wireless charging ring to charge your phone.

Recently, however, the coffee chain is trying to improve its service. According to foreign media The Verge reported that the iPhone 8 / 8 Plus and iPhone X have just been released, Starbucks has announced that the wireless charging devices in its coffee stores will support these three new Apple machines.

In fact, as one of the first companies to support PMA wireless charging standards, Starbucks has been actively laying out wireless charging services for stores worldwide. A few years ago, they partnered with Duracell Powermat to offer wireless charging in stores.

The purpose of this upgrade is mainly because the wireless charging standard currently provided by Powermat for Starbucks is PMA, which is different from the Qi wireless charging standard supported by iPhone 8 / 8 Plus and iPhone X.

According to Itay Sherman, Powermat's chief technology officer, this is a problem that can be solved without replacing wireless charging devices. He said the wireless charging devices currently available for Starbucks were designed to cover as many wireless charging standards as possible.

To solve this problem now, you only need to update the software of the wireless charging device, and it will not cost a lot of manpower and time.

It turns out that Powermat's wireless charging device for Starbucks is a carefully designed "cloud deployment device", each wireless charger is connected to the same central system, as long as Powermat pushes updated firmware to the central system, all wireless charging devices can be upgraded at once.

However, with the iPhone, Apple Watch, AirPods and other products gradually supporting wireless charging, the popularity of wireless charging in the future may not be like the situation faced by early pioneers such as Palm, Nokia and Samsung a few years ago.

But if that day does come, we may have to thank the pioneers stranded on the beach, Apple, and Starbucks for choosing to stand for Qi's wireless charging standard at this moment. After all, Starbucks 'reversal from PMA to Qi standards will largely affect future wireless charging standards.

Looking back on history, it was also Starbucks 'team that allowed Wi-Fi to become the standard for wireless networks. At that time, Wi-Fi was able to successfully defeat HomeRF, and foreign media attributed the reasons to two aspects: one is that Apple iBook became the first notebook to integrate Wi-Fi; the other is Starbucks, which has supported Wi-Fi on a large scale since 2002.

This time, Starbucks and Apple teamed up again. With the support of more than 10000 Starbucks stores and Apple's new products, Qi has become the unified standard for the future wireless charging industry, and there may not be much suspense.

Starbucks will offer iPhone wireless charging service, but this is history repeating itself-Science and Technology News-Sina News Center http://news.sina.com.tw/article/20170918/23915922.html

Important Notice :

前街咖啡 FrontStreet Coffee has moved to new addredd:

FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou

Tel:020 38364473