Blue bottle will help Nestle dominate the coffee world.
Professional barista communication, please pay attention to coffee workshop (Weixin Official Accounts cafe_style )
According to Bloomberg, Nestle (NSRGY-US) will acquire about 68% of Blue Bottle (BB) Cafe for $500 million, which also represents BB's estimated market value of $700 million.
It is understood that Blue Bottle, founded about 15 years ago, currently has 40 stores, and BB, which is slowly expanding from California to the United States, is famous for its fresh coffee beans and fashionable stores. It also raised nearly $120 million from Morgan Stanley (MS-US), Fidelity, singer Bono and others.
The news pointed out that this financing is beneficial to both sides, BB can obtain huge funds, and Nestle has a more fashionable brand. The two sides jointly announced that they will open 15 stores by the end of this year, and the current expansion cities are Los Angeles, New York, Washington DC and Tokyo, Japan.
In addition, although Nestle's position as the world's No.1 packaged coffee is still in place, it has recently encountered threats from JAB Holding's Keurig and Peet's brands. Nespresso, Nestle's quick and easy coffee, is also looking to break Keurig's lead in this market. BB sells a cold coffee at Amazon's (AMZN-US) Whole Foods Market, and hopes its coffee beans will soon be available at Whole Foods Market.
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Professional baristas follow Coffee Workshop (Wechat official account cafe_style) Starbucks, a worldwide coffee chain, has joined Fortune magazine's list of most acclaimed companies along with Apple Google Amazon to become regulars of Top 10. Why is a coffee seller so praised? Maybe it's not because it makes good coffee, a bigger one.
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For professional baristas, please follow the coffee workshop (Wechat official account cafe_style) the price of cola coffee is 130 yen (about HK $9). Netu Japan has launched a Coca-Cola Coffee Plus Coke Coffee, which is sold in parts of the Northeast and East China Sea, and vending machines are limited, making it the best of both worlds for those who want coffee and carbonated taste. This Coke
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