Blue bottle will help Nestle dominate the coffee world.
Professional barista communication, please pay attention to coffee workshop (Weixin Official Accounts cafe_style )
According to Bloomberg, Nestle (NSRGY-US) will acquire about 68% of Blue Bottle (BB) Cafe for $500 million, which also represents BB's estimated market value of $700 million.
It is understood that Blue Bottle, founded about 15 years ago, currently has 40 stores, and BB, which is slowly expanding from California to the United States, is famous for its fresh coffee beans and fashionable stores. It also raised nearly $120 million from Morgan Stanley (MS-US), Fidelity, singer Bono and others.
The news pointed out that this financing is beneficial to both sides, BB can obtain huge funds, and Nestle has a more fashionable brand. The two sides jointly announced that they will open 15 stores by the end of this year, and the current expansion cities are Los Angeles, New York, Washington DC and Tokyo, Japan.
In addition, although Nestle's position as the world's No.1 packaged coffee is still in place, it has recently encountered threats from JAB Holding's Keurig and Peet's brands. Nespresso, Nestle's quick and easy coffee, is also looking to break Keurig's lead in this market. BB sells a cold coffee at Amazon's (AMZN-US) Whole Foods Market, and hopes its coffee beans will soon be available at Whole Foods Market.
FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。
Important Notice :
前街咖啡 FrontStreet Coffee has moved to new addredd:
FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou
Tel:020 38364473
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