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LAVAZZA Taiwan general agent professional decryption capsule coffee machine

Published: 2026-02-01 Author: World Gafei

Last Updated: 2026/02/01, Exchange of professional baristas Please follow the coffee workshop (official Wechat account cafe_style) how much do Taiwanese love coffee? Figures can talk. Taiwan's annual coffee business opportunity is as high as NT $70 billion. Coffee bean imports in 2015 increased by 61% compared with 2011, equivalent to drinking 2.85 billion cups of coffee a year, but many people do not know that the popular capsule coffee machine is made of Italian coffee.

For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)

How much do Taiwanese love coffee? Figures can talk. Taiwan's coffee business opportunity is as high as NT $70 billion a year, and coffee bean imports in 2015 increased by 61% compared with 2011, equivalent to drinking 2.85 billion cups of coffee a year, but many people do not know that the popular capsule coffee machine was invented by Italian coffee makers.

Ouyangxin, chairman of the Pan-Latin International Trade Board of LAVAZZA Taiwan, said in an interview with the Central News Agency that in order to meet the quality of consumers cooking every cup of coffee, LAVAZZA began to develop capsule coffee machine in 1999. The capsule coffee machine was called bullet coffee machine at first. After the patent of capsule coffee machine expired more than 10 years ago, Nestl é began to vigorously promote capsule coffee machine, so LAVAZZA took the opportunity to catch up with this trend.

In order to allow astronauts to enjoy a cup of hot coffee at any time, Lavazza partnered with Italian aerospace company Argotech in 2014 to launch the first gravity-free coffee machine that can be brought to the International Space Station.

The capsule coffee machine is characterized by brewing coffee in a closed environment. although the most fragrant part of the coffee is the process of grinding, once it is not well preserved, the aroma of the coffee will disappear, but the coffee powder that does not smell good does not mean it does not taste good.

Ouyangxin, who focused on the coffee industry more than 20 years ago, said: in fact, it is not difficult to make a good cup of coffee, but water quality, bean quality, temperature and humidity have to be taken into account, in which water quality is very important. The higher the oxygen content, the more mellow the coffee is brewed. Oxygen in the water is the main element that forms the fragrance of coffee.

Ouyang Xin stressed, "the capsule coffee machine is the trend of the future, and it is more correct to say that the press is not the only thing that can be put in the capsule. Powdered tea, red beans, mung beans, and lieutenant general soup can all be extracted under high pressure through the capsule coffee machine to save time."

Ouyang Xin said confidently: "Technology has changed human life, and it is not out of reach for the future world to drink a bowl of pressurized mung bean soup and peanut soup in a convenience store."

It is not easy to maintain the quality of agricultural products. Weather, agricultural damage and many other factors can change the quality. LAVAZZA has the largest share of the coffee market and has the most tastes in the market. According to the climatic characteristics of each region, the roasting and thickness of coffee can meet the conditions of each region.

Italian coffee manufacturer LAVAZZA 1895 was founded, gradually turning from grocery store to specializing in coffee. After more than 120 years of development, LAVAZZA is the top three coffee roasters in the world, with 75% market share in Italy, 45% market share and more than 140 agents around the world, with annual sales of more than 86000 tons (14 billion cups).