Nestle stirs up the market in a series of coffee business
For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)
In recent years, as the world's largest instant coffee manufacturer, Nestl é is still developing the coffee market. On September 22nd, Nestle Coffee "sense CAFE" flash store opened in Beijing, and invited the image spokesman Li Yifeng platform. This is the first time that Nestle Coffee has opened a flash coffee shop in China since it entered China nearly 30 years ago.
In Nestl é's business line, the packaged water and nutrition business has always accounted for a large proportion of revenue, and solid and liquid beverages have also performed well. Nestl é's solid and liquid beverage business earned 4.8 billion Swiss francs in the first half of this year. Nestl é's first-quarter 2017 results were also the company's first quarterly report since New Year's Day took office this year, handing over an answer of 144.719 billion yuan (21 billion Swiss francs) in 2017. In the Chinese market, Nestl é says that instant coffee and ready-to-drink coffee, confectionery and cooking products contribute to performance.
In fact, Nestl é has made a lot of moves about the coffee business recently. in mid-September, Nestl é announced the acquisition of a 68% stake in Blue Bottle (Blue bottle Coffee) and began to enter the boutique coffee market. For Nestl é, consumers are more familiar with Nestle coffee, but the coffee business has rarely changed in recent years. In China, Nestl é instant coffee is still a dominant situation, but it is also facing competition in many aspects, resulting in the emergence of many instant coffee brands. Nestl é has also been adjusting its layout over the past few months in the face of pressure from more market segments, such as the acquisition of a start-up food company, Sweet Earth and Freshly, a takeout company that delivers healthy food.
GE Wen, senior vice president of Nestl é Greater China Coffee Business Unit, said that the pop-up coffee shop is one of Nestl é's fresh experiences for consumers, so that consumers can better participate. Nestl é hopes to make Nestl é coffee a way of life, so the recent sale of products around some brands in WeChat Mall shows that Nestl é hopes to have more participation and interaction with young consumers in new ways in the future. Whether in the form of a pop-up coffee shop or otherwise, Nestl é wants to get as close to consumers as possible and get in touch with them very deeply. There will be more market moves in Nestl é in the coming months, and you can see changes in this respect.
Nestle Coffee in the Chinese market has brought some performance growth to Nestl é. GE Wen said that the Chinese market is indeed a very important market, and a large amount of business growth for Nestle Coffee comes from this market, but the specific proportion is not convenient to disclose.
- Prev
Rehabilitated people start a business every month for 5,000 people to work as bosses, and before social workers open coffee shops, they aim to become social enterprises.
The exchange of professional baristas please follow the coffee workshop (Wechat official account cafe_style) the prodigal son has never changed. The post-80s Marco went astray and suffered from prison. After getting out of prison, he wanted to turn over a new leaf, but his job search was unsatisfactory. Fortunately, he did not turn back and had a wealth of working experience. On the contrary, he trained himself with good skills. Marco, who always cherishes the dream of starting a business.
- Next
[men need to know how to drink] the whole course of TARZA hanging-ear coffee brewing
Communication of professional baristas Please follow the coffee workshop (official Wechat account cafe_style) it's important for men to know how to drink coffee. Like Hu Zitong, who is both an athlete, an actor and a model, knowing that drinking a little coffee will help improve sports performance, she has become a coffee fan ever since, even having a rest in the house and enterprise. Love something, try it slowly, appreciate it, and study it.
Related
- What does Coffee combo mean? What coffee beans are most suitable for Combo? What is the best ratio of latte to American in coffee combo?
- Can you make coffee with 5g of beans? What is the minimum number of grams of coffee beans used for hand-brewed coffee? What brewing plan should I use for less flour?
- Why do Japanese people like to make coffee with flannel? What is the difference between flannel filter cloth and filter paper cup? What are the characteristics of flannel filter cloth for making coffee?
- A coffee shop drives customers out on the spot?! Store: No Chinese people are accepted
- Children suffocated and died after drinking pearl milk tea! Parents: The store did not inform the risk
- Can I put a thermos in a thermos pot to keep my coffee warm? Why does coffee not taste so good after it cools down? What is the most suitable amount of milk for latte?
- How to make coffee cream? Do I have to use instant powder for 400 hand-made coffee? What is the composition of coffee cream in Naples coffee?
- What is an authentic cappuccino? How to make cappuccino golden circles? What is the ratio of coffee to milk in a cappuccino?
- Can espresso beans be used to make hand-brewed coffee? What is the difference between Italian mixed beans and hand-made single beans? What are the characteristics of SOE coffee beans?
- Big battle! Mixue Ice City has opened three stores in the United States?!