Great opportunities in the mainland market professional baristas are eager to cultivate fresh troops or join in baking research.

Professional barista communication, please pay attention to coffee workshop (Weixin Official Accounts cafe_style)

Hong Kong people have higher and higher requirements for coffee. Coffee shops are becoming more and more popular. Hotels and western restaurants also have to provide high-quality coffee. Professional baristas are very popular.

In view of this, the largest coffee and black tea supplier in Hong Kong, Jie Wing Group, has organized coffee courses with vocational training institutions to impart professional coffee knowledge and culture, with a view to cultivating new talents for the industry. Those with basic coffee knowledge can jump to become baristas with a starting salary of about 13,000 to 14,000 yuan.

There is more than one way out for baristas. Jierong is looking for coffee professionals. R & D, purchasing, quality control and other positions require people who know coffee well. In recent years, the rapid expansion of China's coffee market has also become a new opportunity for baristas.

Since the artist Chan Ho tasted coffee in the "doll box", Hong Kong people's coffee craze has been burning up to this day. The more they drink, the more sophisticated they are. It has developed into fine coffee, and professional baristas are increasingly thirsty. Chien Wing Group has always provided professional coffee training to employees for corporate customers, including hotels, western restaurants, chain coffee shops, etc., and the instructor "does not stop" throughout the year. Wu Jin 'an, executive director and chief operating officer of the Group, said that corporate customers are eager for professional baristas, and the demand is huge. If chain coffee shop customers continue to expand and open new stores, each store basically needs two to three baristas, or launch new coffee drinks. Baristas need relevant knowledge to introduce to customers, but lack ways to find professionals.

100 members of vocational training bodies enrolled so far

On the other hand, young people who want to enter the industry mostly apply directly to chain coffee shops and learn while doing it. However, he pointed out that this kind of on-the-job training only teaches newcomers to operate the coffee machines set up in the shops and to mix the coffee types supplied by the shops. It is not able to contact the wider coffee world, which is detrimental to the future development of individuals and industries in the long run. Therefore, he has jointly organized coffee professional courses with Hong Kong College and Vocational Training Council members in an attempt to cultivate fresh troops with basic coffee knowledge for the industry. More than 100 people have attended the course.

Yu Songjun, chief coffee master of Jierong Coffee, said that the newcomer "a blank sheet of paper" to enter, starting from the junior barista, began to learn to mix coffee, monthly salary of 10,000 to 11,000 yuan; if you have basic coffee knowledge, you can become a barista, salary more than 300, 400 yuan; promoted to coffee master, monthly salary can reach 23,000 yuan or more. He said,"When you drink coffee, do you like it?" "Otherwise," coffee beans appearance grain is almost the same, no interest is difficult to walk in the line!" Coffee contains a variety of aromatic substances, if the applicant is naturally sensitive to taste, it is more suitable for entry.

Another way out for the coffee industry is to join a Roaster like Jierong. Wu Jinan said that different types of positions in Jierong require employees to have coffee knowledge."Sales, procurement, quality inspection, R & D, all have demand!" At present, there are about 460 employees in China and Hong Kong, and Hong Kong needs to employ 10 to 20 people every year.

According to Frost & Sullivan's market survey, the market for B2B coffee products in the Mainland doubled from 2012 to 2016, with a compound annual growth rate of 20.3%; it is estimated that the market will grow to RMB8.2 billion by 2021. Wu Jinan said that at present, the coffee market in China is rapidly expanding and professional baristas are in demand."If students are willing to go to the Mainland, there is definitely a chance!"」

Intended to deepen courses or expected to visit coffee gardens

He added that the coffee courses currently offered tended to be streamlined and that it was intended to conduct in-depth courses in future after collecting views from trainees. Ms Yu added that there would be an opportunity to take participants to a coffee garden to see for themselves the process of coffee beans growing to maturity.